Marketing Programs Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create high-quality content for blogs, social media, emails, website copy, sales materials, and event resources.

• Oversee the editorial calendar, content briefs, review processes, and publishing across various channels.

• Prepare creative briefs and monitor agency deliverables in accordance with established timelines.

• Maintain a centralized content library, ensuring version control and brand consistency.

• Plan, manage, and execute marketing events from initial concept through to post-event follow-up.

• Take responsibility for event budgets, timelines, vendors, venues, registration, staffing, collateral, and on-site execution.

• Coordinate event promotion, lead capture, and subsequent follow-up activities.

• Evaluate event ROI and adjust the event strategy based on performance metrics.

• Handle daily updates to the company website, including page builds and landing page maintenance.

• Collaborate on UX, design, and landing-page creative with design and creative agencies.

• Oversee SEO hygiene, website performance, and analytics tracking.

• Ensure the website remains current, on-brand, and aligned with ongoing campaigns and product launches.

• Manage relationships with creative partners and event vendors, including timelines, deliverables, invoices, and quality standards.

• Report any vendor scope or budget issues to the VP of Marketing.

⛳️ Requirements

• A minimum of 5 years of experience in content marketing, branding, events, or marketing programs; B2B experience is preferred.

• Exceptional writing and storytelling capabilities with a portfolio showcasing work across various formats and channels.

• Demonstrated success in managing events from start to finish, including logistics and budget management.

• Proficient in content management systems, including content creation, publishing workflows, and maintaining content structure and consistency.

• Experience in managing a company website, encompassing landing pages and updates aligned with campaigns.

• Strong project management abilities, adept at handling multiple workstreams and meeting deadlines.

• A keen sense for brand and design with high expectations for quality and consistency.

• Experience in directing freelancers and creative agencies.

• Background in adtech, martech, media, data, or a related technology sector.

• Proficiency with WordPress, Webflow, or HubSpot CMS.

• Basic knowledge of HTML/CSS.

• Familiarity with SEO and web analytics tools, such as GA4.

• Comfort with video, motion, or design tools for light production tasks.

• Must have legal authorization to work in the United States.

🏝️ Benefits

• Opportunity to influence the organization's growth and revenue directly.

• Access to the latest technology in your work.

• Professional growth and development opportunities.

• Competitive salary structure and comprehensive benefits package.

• A dynamic and evolving culture within a forward-thinking organization.

• Medical, dental, and vision coverage for you and your dependents.

• Various health plan options available.

• Telehealth access for convenience.

• Life insurance coverage.

• Long-term disability insurance.

• Flexible spending and health savings account options.

• Supplemental insurance coverage available.

• 401(k) plan with company matching contributions.

• Flexible paid time off (PTO) policy.

• Sick leave available from the first day of employment.

• Paid holidays throughout the year.

• Paid short-term disability and parental leave options.

• Employee Assistance Program offering free counseling and work-life resources.

• Legal services available to employees.

• Pet insurance and discount plans offered.

• Access to an employee discount center.