Marketing Coordinator

This is a fully remote position, open to applicants in Australia.

📋 Description

• Take ownership of the marketing strategy for North Melbourne venue sales, wholesale SQLs, and Shopify revenue.

• Develop and implement campaigns aimed at increasing venue demand via email, paid media, promotions, events, and database activities.

• Leverage the café-owner community, outreach initiatives, events, campaigns, and follow-ups to generate qualified wholesale SQLs in GoHighLevel.

• Enhance Shopify conversion rates and customer retention through Klaviyo flows, broadcasts, campaigns, landing pages, offers, and customer journeys.

• Oversee ongoing Meta advertising with a monthly budget of approximately $1,000–$1,200.

• Ensure consistent email broadcasts and campaigns targeted at venue, wholesale, and e-commerce audiences.

• Manage the complete campaign lifecycle from planning and briefing through asset creation, launch, measurement, and optimization.

• Utilize Canva, AI tools, and existing brand resources to create campaign assets.

• Transition relevant workflows, lead capturing, automation, reporting, and pipeline activities into GoHighLevel.

• Prioritize incoming marketing requests and transparently communicate priority trade-offs.

• Establish marketing rhythms, baseline KPIs, and a clear pipeline of planned, active, measured, and optimized work.

• Develop the next 90-day marketing strategy and work increasingly autonomously alongside the founder and external marketing strategy team.

⛳️ Requirements

• Proficient with CRM and marketing automation platforms; prior experience with GoHighLevel is highly desirable.

• Experience with Klaviyo, including flows, broadcasts, segmentation, and revenue-driven email marketing.

• Hands-on Shopify marketing experience, encompassing updates, promotions, landing pages, and e-commerce essentials.

• Proven experience in launching, monitoring, and optimizing Meta Ads campaigns.

• Capability to swiftly produce clean, on-brand campaign assets using Canva.

• Proficiency in utilizing AI tools for research, writing, analysis, content repurposing, and minimizing repetitive tasks.

• Strong marketing analytics and reporting skills, adept at translating numbers into strategic decisions.

• Ability to independently learn new systems.

• A commercial mindset focused on sales, qualified prospects, and revenue generation.

• Skill in managing competing requests and effectively communicating trade-offs.

• A keen design sense and good judgment regarding customer-facing assets.

• Bonus experience in hospitality, local-area marketing, community marketing, lifecycle marketing, or B2B lead generation.

• Availability during primary Melbourne business hours.

• Must safeguard confidential information, customer data, campaign data, and intellectual property throughout the application process.

🏝️ Benefits

• Genuine ownership — three commercial objectives with the freedom to determine the approach.

• Opportunity to innovate — create campaigns, test strategies, try offers, and learn rapidly.

• Direct access to the founder — ideas can progress without navigating multiple layers of approval.

• A robust foundation — existing SOPs, systems, brand assets, flows, and handover documentation.

• A true marketing playground — encompassing venue, wholesale, e-commerce, events, email, ads, funnels, community, and automation.

• Full-time position with potential for growth as the marketing function expands.