Senior Sponsored Ads Strategist

This is a fully remote position, open to applicants in California, +27 more locations.

📋 Description

• Collaborate with account teams and client leadership to grasp business goals, then create and oversee multi-quarter, comprehensive media strategies.

• Spearhead strategic planning for medium-to-large, intricate clients, including budget distribution across various ad types, channels, and retailers.

• Examine historical performance and analyze competitive and keyword landscapes to establish strategy, targeting, and testing roadmaps.

• Create forecasts, scenario plans, and measurement frameworks that link ad performance to overall business impact.

• Proactively analyze and optimize campaigns, transforming insights into prioritized actions.

• Manage spending pacing and establish monthly budgets at the campaign level.

• Assess and implement research, automation, and execution platforms to enhance efficiency and scalability.

• Provide advisory support to clients through performance presentations, insights, and recommendations.

• Work in partnership with internal marketing and sales teams, manufacturers, and retailer representatives to address challenges.

• Oversee follow-ups and deliverables for sponsored ads.

• Handle multiple clients, projects, and deadlines effectively.

• Mentor team members and contribute to shaping strategy, measurement, and tooling methodologies.

⛳️ Requirements

• A minimum of 5 years of marketing experience, with substantial hands-on knowledge in Amazon Advertising and other retail media platforms.

• Proven track record of developing and implementing strategic, full-funnel media plans for complex or enterprise-level accounts.

• Demonstrated capability to convert large data sets into trends, insights, and strategic recommendations that guide business decisions.

• Experience in digital marketing, search engine marketing, and programmatic media procurement.

• Proficient in the Amazon Advertising suite and associated Amazon tools.

• Intermediate to advanced skills in Excel for manipulating and analyzing extensive data sets.

• Proficient in Microsoft Office, particularly Excel and PowerPoint.

• Exceptional written, verbal, and interpersonal communication skills, including comfort in presenting to senior client stakeholders.

• Strong problem-solving abilities, prioritization skills, and capacity to multitask.

• Post-secondary education or equivalent experience is required.

• This position may involve up to 10% travel.

• Work visa sponsorship is not available for this role.

🏝️ Benefits

• Medical

• Dental

• Vision

• Bonus

• PTO

• 401K