Senior Specialist, Ad Operations – Measurement

This is a fully remote position, open to applicants in New York.

📋 Description

• Provide technical support for the launch and management of campaigns to Known’s media teams.

• Report directly to the Media Science lead.

• Create a collaborative atmosphere and facilitate communications in Ad Ops throughout the media practice.

• Uphold high standards of professionalism and operational excellence.

• Ensure precise and efficient ad tagging and pixeling processes.

• Monitor operational efficiency and maintain quality assurance across campaigns.

• Assess and enhance workflows and processes to boost productivity and campaign performance.

• Keep abreast of industry changes related to ad technology, privacy regulations, and cookie deprecation.

• Conduct research and analysis on emerging ad tech trends, offering actionable recommendations.

• Contribute to operational strategies and innovative solutions tailored to evolving market conditions and client demands.

• Oversee comprehensive multi-platform advertising campaign execution, from pre-campaign measurement and attribution setup to post-launch analysis and optimization.

• Ensure accurate setup of ad tags and pixels in collaboration with media partners and creative teams.

• Manage and optimize the Creative Rotation Sheet (CRS).

• Troubleshoot and resolve any ad serving or tracking issues.

• Work together with digital media teams on creative and strategic adjustments for campaigns.

⛳️ Requirements

• 1-3 years of practical experience in digital operations at media agencies, with a strong emphasis on ad tagging, pixeling, ad trafficking, and troubleshooting within an executional workflow.

• Profound understanding and enthusiasm for the ad-tech landscape.

• Capability to work independently with minimal supervision and effectively execute tactical responsibilities in line with shared timelines.

• Strong attention to detail with a dedication to quality assurance.

• Proficiency in HTML, JavaScript, and other web technologies for effective implementation of ad tags and pixels.

• Experience in managing and analyzing campaign data.

• Knowledge and expertise in major tracking platforms such as Google Tag Manager (GTM).

• Familiarity with other tag management solutions (Adobe, Tealium, Oracle, Segment) is preferred.

• App tracking experience is a significant plus.

• Working knowledge of tag/event management across major social platforms (Meta, YouTube, LinkedIn, TikTok, X, Snap, etc.).

• Ad server trafficking experience using Google Campaign Manager (GCM).

🏝️ Benefits

• Unlimited paid time off.

• 401k plan with company matching and no vesting period.

• Annual bonuses.

• Comprehensive medical plan.

• Paid parental leave.

• Additional benefits offered by Known.