Senior Software Engineer, Web Analytics

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Develop and sustain an advanced digital analytics program across various web platforms and numerous sites.

• Deliver digital analytics insights to comprehend customer journeys and enhance websites for customer satisfaction.

• Manage data collection utilizing LeadVenture digital intelligence systems.

• Oversee data transformation and third-party integration through a Tag Management System.

• Collaborate with the Analytics Team Lead, Product Owner, data lake engineers, and stakeholders from Marketing, Operations, Sales, and IT.

• Actively engage as a member of a fully remote agile team.

• Function as the subject matter expert for tracking and analytics tools.

• Design, construct, test, monitor, and ensure quality for the web data layer and web tags/pixels.

• Work together with web developers, data engineers, and IT on tracking implementation, data collection, and multichannel data integration.

• Evaluate business requirements and inform stakeholders about digital analytics.

• Map core and enterprise tracking to third-party agencies.

• Diagnose missing or misconfigured tagging for reporting and analysis.

• Maintain the Tag Management platform, including releases and enhancements that support business goals and processes.

• Guide the development team to build according to the established architecture.

• Foster relationships with directors, internal leadership, and external customers to ensure the system architecture aligns with expectations.

⛳️ Requirements

• Over 4 years of experience with JavaScript, HTML, and CSS in relation to websites and single-page applications (SPAs).

• More than 3 years of experience with digital analytics and administration of tools such as Google Analytics and Piwik.

• At least 3 years of experience utilizing a Tag Management Platform like Google Tag Manager, Adobe DTM, or Tealium.

• Understanding of data layer principles, data modeling and governance, digital analytics implementation, and event handling via the DOM event model.

• Proficiency with jQuery, Regular Expressions, and HTML/CSS selectors.

• Exceptional browser debugging skills and experience with debugging tools for websites and SPAs.

• Basic knowledge of SEO, SEM, and Email Marketing.

• Strong skills in data interpretation and communication; ability to summarize and present complex findings clearly to both technical and management audiences.

• Creative problem-solving skills and innovative thinking.

• Initiative and capability to work with minimal supervision.

• Highly organized and meticulous.

• Competence in managing time, priorities, and multiple deadlines in a high-paced environment.

• Familiarity with JavaScript frameworks.

• Knowledge of the Software Development Life Cycle (SDLC), including Agile methodologies.

• Preferably familiar with ETL and data modeling in an AWS Data Lake environment.

• Familiarity with data visualization and BI tools such as Power BI, Tableau, or Amazon QuickSight.

• Ability to work effectively in onsite, remote, or hybrid environments using video conferencing and collaboration tools.

• Professional on-camera presence and proactive communication skills.

🏝️ Benefits

• Comprehensive health insurance options.

• Flexible work hours and remote work opportunities.

• Professional development and training programs.

• Collaborative and inclusive work culture.

• Competitive salary and performance-based bonuses.