Senior Social Media Strategist

This is a fully remote position, open to applicants in India.

📋 Description

• Create and oversee extensive social marketing initiatives across various Southeast Asian markets.

• Manage the entire campaign lifecycle from strategic planning and briefing to execution, optimization, and performance analysis.

• Direct social strategies that enhance product KPIs, including downloads, sign-ups, and lead generation.

• Supervise the regional social editorial calendar and the production of copy and creative materials.

• Serve as the primary strategic contact for agency partners on a daily basis.

• Develop and manage paid media strategies, encompassing channel selection, audience targeting, media budget distribution, and campaign scheduling.

• Coordinate media purchasing efforts with agency partners.

• Facilitate the adaptation of regional best practices into culturally relevant creative content.

• Utilize social listening and analytical tools to discover trends and opportunities.

• Establish and maintain relationships with B2B influencers and content creators.

• Collaborate with Marketing, PR, and Analytics teams.

• Aggregate community insights and campaign metrics to inform strategic recommendations.

⛳️ Requirements

• BA/BS degree or equivalent professional experience.

• Over 7 years of experience in marketing, advertising, or social media strategy.

• Experience working with both agency and in-house teams for global technology brands.

• Demonstrated success in managing social projects from concept to regional execution.

• Proven experience in campaign planning, execution, budget management, optimization, and performance evaluation.

• Background in paid media planning and purchasing across social media platforms.

• Knowledge of media strategies, channel mix, audience targeting, budget allocation, and campaign optimization.

• Technical expertise in social platforms, paid media strategies, content creation, and community engagement.

• Project management experience, coordinating assets and communications among geographically diverse, multidisciplinary teams.

• Proficiency in social media publishing and analytics tools such as Sprinklr, Hootsuite, or Sprout Social.

• Outstanding attention to detail.

• Excellent verbal and written communication skills in English, along with strong presentation abilities.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Comprehensive health and wellness benefits.

• Flexible working hours and remote work options.

• A dynamic and inclusive work environment.