Influencer and Social Media Lead

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Cultivate organic social media channels while enhancing the capabilities of the social media team

• Design content formats, channel strategies, posting schedules, and community engagement initiatives

• Create and oversee the editorial calendar for all organic channels

• Lead the creator team, focusing on goal-setting, providing feedback, facilitating development, and planning capacity

• Manage influencer marketing and creator campaigns, from selection and briefing to relationship management and performance assessment

• Develop and produce long-form content for YouTube, as well as blog posts, guides, and how-to resources

• Independently create evergreen content formats from campaign materials

• Establish relationships with trade publications, online magazines, comparison sites, and review platforms

• Involve educational creators and veterinarians as credible sources

• Ensure visibility in search engines and AI-generated responses (SEO and GEO)

• Coordinate with external agencies, freelancers, and production partners regarding briefing, quality, timelines, and budgets

⛳️ Requirements

• Multiple years of experience in creating short-form, long-form, and evergreen content for Instagram, TikTok, and YouTube

• Several years of experience managing external producers, freelancers, or agencies

• Proven experience providing functional or disciplinary leadership to a content or creator team

• Proficient in SEO—both content-focused and technical, beyond just keyword research

• Clear understanding of achieving visibility in AI-generated responses (GEO / AI Search)

• Strong editorial diligence when engaging with health-related topics; knowledge of sources, expertise, and traceability

• Excellent proficiency in German

• Good command of English

• A genuine passion for dogs and cats

🏝️ Benefits

• Permanent employment contract

• Fully remote work opportunities available globally