Social Media Specialist

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Oversee the daily organic social media activities of Generation Hope.

• Implement the social media strategy developed by the Associate Director of Brand & Marketing.

• Develop and manage social media content calendars for various platforms.

• Strategize content around campaigns, organizational milestones, awareness days, and events.

• Schedule and publish organic posts across Generation Hope’s social media channels.

• Craft organic social media copy tailored to each platform and its audience.

• Design original social media graphics, including campaign visuals, carousels, and other templated graphics.

• Write, design, and schedule features on Scholars, staff spotlights, and donor highlights.

• Conceptualize social video ideas, prepare shot lists, and schedule placements; assist with filming and editing of short-form videos.

• Oversee organizational uploads and requirements on YouTube.

• Monitor and address comments, messages, and mentions; escalate sensitive matters as necessary.

• Post and promote coverage of live events.

• Stay updated on trends, platform features, and cultural moments, recommending timely, on-brand engagement.

• Ensure Generation Hope’s visual identity is consistently applied across social content.

• Utilize the photo and asset library and design templates, flagging needs for new assets.

• Carry out other assigned responsibilities.

⛳️ Requirements

• Availability to work approximately 20 hours per week.

• A portfolio showcasing social media and graphic design projects.

• Capability to create original graphics, campaign visuals, carousels, and templated designs.

• Proficiency in writing social media copy tailored to different platforms and audiences.

• Skills in planning social video concepts, shot lists, filming, and editing.

• Knowledge of organic social media best practices, trends, platform features, and cultural moments.

• Ability to apply brand guidelines and visual identity consistently across social content.

• Preference for candidates located in the DC region, with the capacity to assist in content capture.

• Experience with YouTube uploads and organizational needs.

🏝️ Benefits

• Opportunity to work with a passionate team focused on social impact.

• Flexible work schedule accommodating approximately 20 hours per week.

• Professional development opportunities within the organization.