Senior Social Media Strategist

This is a fully remote position, open to applicants in Colorado, +9 more states.

📋 Description

• Create, edit, publish, and enhance content for enterprise social and owned channels that align with Humana’s narrative, reputation goals, campaign aims, and audience requirements.

• Oversee editorial calendars, approval processes, publishing workflows, and delivery schedules utilizing tools and platforms such as Workfront, Aprimo, and Sprinklr.

• Collaborate with lines of business, creative teams, analytics, legal, internal communications, and other stakeholders to implement effective organic and paid social campaigns.

• Convert enterprise narratives, business objectives, and campaign goals into clear, audience-focused content across social media and video platforms.

• Leverage performance insights, platform trends, and reporting dashboards to enhance content strategies and boost engagement.

• Provide recommendations to leaders and partners based on content performance metrics and social listening data.

• Produce coordinated, compliant, and insight-driven enterprise communications that enhance Humana’s visibility, reputation, and engagement.

⛳️ Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, English, or a related field, or equivalent professional experience.

• At least 5 years of experience in social media strategy, content strategy, corporate communications, digital marketing, journalism, or similar communications roles.

• Minimum of 3 years of experience in developing, editing, publishing, or managing content for enterprise social media or owned digital channels.

• Familiarity with Sprinklr, Aprimo, or comparable content, workflow, publishing, and analytics platforms.

• Experience in managing cross-functional content workflows, approvals, editorial calendars, and stakeholder reviews in a fast-paced, matrixed environment.

• Proven track record in utilizing content performance metrics, social listening, analytics dashboards, or reporting tools to enhance channel or campaign results.

• Preferred: experience in healthcare, insurance, financial services, government, or another regulated industry.

• Preferred: experience in developing KPIs, dashboards, campaign reports, or social performance recommendations for senior stakeholders.

• Strong editorial judgment with a history of translating complex business priorities into clear, engaging storytelling for various audiences and platforms.

• A minimum download speed of 25 Mbps and upload speed of 10 Mbps for home or hybrid home/office work.

• A dedicated workspace free from ongoing interruptions to safeguard member PHI/HIPAA information.

🏝️ Benefits

• Bonus incentive plan based on individual and/or company performance.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 401(k) retirement savings plan.

• Paid time off.

• Company holidays.

• Personal holidays.

• Paid parental leave.

• Paid caregiver leave.

• Short-term disability.

• Long-term disability.

• Life insurance.

• Personal wellness and smart healthcare decision support.

• Remote work arrangement.

• Occasional travel to Humana offices for training or meetings.