Senior Social Media Specialist

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Create and curate captivating content for various platforms, including blogs and social media, while collaborating with marketing, community, and design teams.

• Oversee and enhance our social media presence across platforms like Facebook, Instagram, YouTube, and TikTok.

• Promote a safe and inclusive atmosphere within the community.

• Cultivate relationships with followers through active engagement, responding to comments, and facilitating discussions.

• Monitor and evaluate social media metrics to determine the effectiveness of campaigns and strategies, offering insights for enhancement.

• Collect insights and data from the community to guide future content and marketing strategies, ensuring alignment with audience needs.

• Supervise the activities of the Social Media Specialist.

• Work in collaboration with marketing and communications teams to design and execute social media campaigns that align with organizational objectives.

• Manage the creation and implementation of the monthly content calendar, which encompasses organizational goals and initiatives.

• Keep abreast of industry trends, emerging platforms, and best practices in social media and community engagement.

• Utilize analytical tools, such as Google Analytics and others, to ensure progress across all platforms.

⛳️ Requirements

• A minimum of 5 years of experience as a Social Media Specialist, preferably within a non-profit, social impact, or volunteer-driven environment.

• Outstanding communication and storytelling abilities, with a knack for crafting compelling, on-brand content in various formats (articles, videos, social media, etc.).

• Strong design and video editing capabilities, with the proficiency to produce independent content.

• Comprehensive understanding of Buddhism and Mingyur Rinpoche’s teachings, as well as meditation-related subjects.

• A data-driven mindset, capable of analyzing community engagement metrics and user behavior to guide content strategy.

• Extensive knowledge of Facebook, YouTube, Instagram, and other best practices in social media.

• Practical experience with content management systems, email marketing platforms, and social media publishing tools.

• Strong technical skills.

• Project management abilities, capable of balancing multiple competing priorities and deadlines while ensuring a smooth content production process.

• A passion for our mission, coupled with a profound understanding of our target audiences and their needs.

• Empathy and emotional intelligence to effectively connect with followers.

• Bachelor’s degree in Marketing or a related field.

• Proficiency in English.

🏝️ Benefits

• Health insurance

• Dental

• Vision

• Life insurance

• Short-Term and Long-Term Disability (STD/LTD)

• Health Savings Account (HSA) for US-based employees

• 200 hours of Paid Time Off (PTO) annually

• 40 hours of Paid Retreat Time (PRT) annually

• Opportunities for professional development

• Complimentary access to all Tergar meditation programs

• Reduced fees for retreats with Mingyur Rinpoche