Senior Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the daily implementation and ongoing strategic enhancement of Horizon3’s social media initiatives.

• Provide guidance to Marketing and executive leadership on audience engagement, channel investment, content priorities, and social risk management.

• Own and refine the social media strategy across LinkedIn, X, YouTube, Reddit, Bluesky, and other pertinent platforms.

• Develop and oversee a continuous editorial calendar that includes thought leadership, customer testimonials, research, product narratives, company updates, culture, recruitment, and industry highlights.

• Establish processes for planning, intake, approval, publishing, and reporting.

• Create and publish high-quality social content that translates intricate cybersecurity, product, research, and market themes into compelling narratives.

• Generate campaign concepts and content packages encompassing posts, threads, carousels, short-form videos, event coverage, employee features, and executive promotion.

• Collaborate with subject-matter experts to uncover stories, ghostwrite or enhance content, and manage the review process until publication.

• Develop and implement social strategies for product launches, press releases, webinars, campaigns, customer narratives, industry updates, and swift-response opportunities.

• Assist in event promotion and live reporting, including speaking engagements, booth activities, networking opportunities, videos, and post-event follow-ups.

• Coordinate social amplification efforts with Product Marketing, PR/Communications, Field Marketing, Demand Generation, Customer Marketing, executives, and technical specialists.

• Manage and expand the employee advocacy program within Sprout Social Advocacy.

• Create shareable content tailored for employees and executives.

• Collaborate with People, Recruiting, Communications, and leadership teams on employer branding, executive visibility, and announcements.

• Monitor brand and industry dialogues utilizing social publishing and listening tools, including the Sprout inbox and online communities.

• Address routine engagement and escalate sensitive, reputational, or crisis-related matters.

• Ensure brand consistency and verify that public-facing content adheres to naming, messaging, and visual standards.

• Define and uphold a social measurement framework that encompasses reach, engagement, audience growth, content performance, advocacy participation, and campaign effectiveness.

• Generate reports that include insights, recommendations, and subsequent actions.

• Experiment with content formats, creative methods, publishing schedules, and channel strategies.

• Conduct competitive and market analyses to identify opportunities, gaps, and emerging discussions.

• Integrate social strategies into launches, events, PR, and campaigns from the outset.

⛳️ Requirements

• Proven experience in owning social media strategy and hands-on execution for a B2B, SaaS, technology, or cybersecurity organization.

• Exceptional writing, editing, and storytelling capabilities, with the ability to simplify technical subjects without compromising substance or credibility.

• Experience in managing social publishing, listening, analytics, and/or employee advocacy platforms.

• Strong project management and organizational skills, including experience in managing calendars, approvals, deadlines, and multiple stakeholders.

• Data-driven approach to content decisions and ability to analyze performance metrics and translate them into actionable insights.

• Strong judgment, meticulous attention to detail, and comfort in handling fast-paced or sensitive communications.

• Ability to work autonomously while fostering trusted relationships across Marketing, Product, Engineering, Sales, Customer Success, People, and executive teams.

• High-agency, creative, collaborative mindset with a willingness to test, learn, and innovate.

• Bachelor’s degree in marketing, communications, or a related field.

• 7+ years of experience in social media marketing.

• 5+ years of experience in cybersecurity marketing.

• Experience in marketing cybersecurity, offensive security, cloud security, developer tools, or other technical products.

• Familiarity with technical communities, practitioner audiences, Reddit, or other discussion-based platforms.

• Experience in creating or directing short-form video, live event coverage, social graphics, or carousel content.

• Experience supporting executive social media, creator or influencer partnerships, paid social, or analyst and media amplification.

• Experience in scaling employee advocacy or ambassador programs.

• May require up to 20% travel.

• Must be legally authorized to work in the United States.

• Must not require sponsorship for employment visa status.

🏝️ Benefits

• Equity package in the form of stock options for all full-time positions.

• Opportunities for career development.

• A collaborative environment that fosters creativity and innovative thinking.

• Health, vision, and dental insurance for you and your family.

• Flexible vacation policy.

• Generous parental leave.

• Remote and hybrid work options depending on the role and location.

• An inclusive culture with initiatives focused on diversity, equity, and inclusion.