Senior Social Media Manager – 1-Year Fixed Term, Maternity Cover

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop, enhance, and execute extensive social media strategies across all platforms.

• Ensure social media initiatives align with overarching marketing and business goals.

• Create and oversee the content calendar.

• Manage and enhance presence on LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.

• Work in collaboration with Creative and content teams to generate platform-specific content.

• Cultivate a positive online community and promote user-generated content.

• Design and implement organic social media campaigns.

• Monitor and analyze performance metrics, providing regular reports.

• Convert insights into clear strategic recommendations and facilitate data-driven decisions.

• Stay updated on social media trends, tools, and platform developments.

• Collaborate with Creative, PMM, PR, and other teams to ensure consistent messaging and execution.

• Track brand mentions and sentiment, proactively addressing potential issues.

• Assist in social media crisis communication plans when necessary.

⛳️ Requirements

• Minimum of 5 years of experience in social media management.

• Proven ability to develop and implement data-driven strategies that yield measurable business outcomes.

• Demonstrated experience in growing and scaling social media channels, with a focus on engagement and audience growth results.

• Cross-functional experience with Creative, Marketing, and PR teams.

• Ability to influence stakeholders and drive cohesive execution across various channels.

• Practical experience with social media management and analytics tools, such as Sprout Social or similar.

• Thorough understanding of platform dynamics, content strategy, and audience behavior across major and emerging social media channels.

• Competence in interpreting performance data and translating metrics into strategic recommendations and stakeholder-ready reporting.

• Expertise in concise, brand-consistent messaging and visually appealing platform-specific content.

• Capability to plan, execute, and optimize multi-channel campaigns while managing timelines, KPIs, and cross-functional dependencies.

• Proficient in addressing brand reputation challenges and crisis communication.

• Knowledge of SEO principles relevant to social media, including keyword research, discoverability optimization, and hashtag strategies.

• Fluent in English is a requirement.

• Valid work/residence permit for Germany is necessary.

• Familiarity with Adobe Creative Suite or Canva is a plus.

• Experience in supporting event promotion is advantageous.

• Experience in growing and managing a YouTube channel is a plus.

🏝️ Benefits

• Options for hybrid or remote working arrangements.

• Assurance of confidentiality for all applications.