Senior Social Content Operations Manager

This is a fully remote position, open to applicants in China.

📋 Description

• Take ownership of and propel the social growth strategy across video-centric platforms and dynamic social ecosystems, pinpointing platform opportunities and operational shortcomings.

• Lead and implement social operations, encompassing content strategy, content production, audience engagement, and initiatives for platform growth.

• Launch innovative growth pilots aimed at enhancing downstream consideration and conversion, which includes social content support for livestreaming and community-oriented social marketing.

• Work closely with cross-functional stakeholders (Growth Ops, Marketing, Comms, Product, etc.) to ensure social initiatives are aligned with overarching business objectives and to secure cross-functional backing.

• Collaborate with global and regional social teams to exchange insights, promote local platform opportunities, and uphold high execution standards.

• Remain up-to-date with platform trends, user behaviors, and shifts in the social ecosystem to continually refine Airbnb's local platform growth strategy.

⛳️ Requirements

• Over 8 years of experience in social operations, platform operations, content marketing, or roles related to social growth.

• In-depth understanding of video-centric local platforms such as Douyin, RedNote video, and Bilibili, including platform-native content formats, search and discovery mechanisms, and operational best practices.

• Practical experience in short-form video content operations, platform growth, or the development of social ecosystems.

• Demonstrated experience managing local agencies and advancing projects, with a thorough knowledge of industry best practices.

• Exceptional project management capabilities, with the ability to autonomously drive complex, cross-functional initiatives from start to finish.

• Strong data-driven growth orientation, with the skill to identify opportunities and enhance performance using data and insights.

• Excellent collaboration and stakeholder management abilities across both internal teams and external partners/agencies.

• Comfortable navigating uncertainty and shifting business priorities while maintaining high-quality execution.

• Creative, self-driven, and passionate about social platforms, travel, and the evolving behaviors of consumers.

• Proficient in English for professional communication.

🏝️ Benefits

• NO VISA SUPPORT AND RELOCATION SUPPORT