Senior SEO & GEO Strategist – Ecommerce

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Developing and managing the SEO strategy for a designated portfolio of ecommerce clients.

• Creating prioritized SEO roadmaps that integrate technical SEO, content strategy, authority building, user experience enhancements, and conversion optimization aligned with business goals.

• Identifying high-value opportunities across product pages, category pages, collection pages, editorial content, buying guides, and comparison content.

• Conducting comprehensive SEO audits that encompass technical SEO, information architecture, internal linking, crawlability, indexation, structured data, Core Web Vitals, rendering, duplicate content, canonicalization, pagination, faceted navigation, redirects, and site migrations.

• Analyzing performance metrics utilizing Google Analytics 4, Google Search Console, ecommerce platform data, crawling tools, rank tracking software, and other pertinent SEO platforms.

• Investigating fluctuations in rankings, traffic, conversions, revenue, and visibility to determine the underlying causes of performance variations.

• Distinguishing SEO performance from seasonal trends, promotions, merchandising changes, paid advertising efforts, product availability, tracking issues, and broader market shifts.

• Collaborating with Developers, Content Writers, Designers, Outreach Specialists, and Account Managers to ensure effective implementation of SEO recommendations.

• Converting technical SEO insights into clear development tickets outlining priorities, requirements, and expected business impacts.

• Monitoring the quality of implementation and validating completed SEO recommendations.

• Leading client strategy sessions, performance evaluations, and quarterly business reviews while effectively communicating technical and commercial insights.

• Offering clients strategic recommendations backed by data, analysis, and commercial implications rather than generic SEO best practices.

• Assisting in the development and continuous enhancement of Hustler Marketing's GEO and AEO methodologies, frameworks, deliverables, reporting, and measurement systems.

• Researching emerging AI search platforms, including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Microsoft Copilot, and other AI-driven search experiences.

• Conducting prompt research to better understand how consumers discover, compare, and evaluate products through AI platforms.

• Assessing client visibility across AI search platforms and pinpointing opportunities to enhance citations, recommendations, structured data, entity consistency, product feeds, authority signals, reviews, and content extractability.

• Keeping up-to-date with advancements in SEO, GEO, AI search, ecommerce, and search engine algorithms while discerning significant trends from industry speculation.

• Contributing strategic insights and recommendations to Hustler Marketing's own SEO initiatives.

• Continuously researching industry best practices and sharing insights with the Head of SEO & GEO and the broader team.

• Providing SEO-related expertise to other internal departments as needed.

• Reporting directly to the Head of SEO & GEO.

⛳️ Requirements

• Extensive hands-on experience in leading SEO strategy for ecommerce websites.

• Strong expertise in working with Shopify or Shopify Plus and BigCommerce (experience with Magento, Adobe Commerce, Salesforce Commerce Cloud, WooCommerce, or headless commerce platforms is a plus).

• Advanced understanding of technical SEO, especially for large ecommerce websites and product catalogs.

• Proficient in using Google Analytics 4, Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker Studio, and other SEO analysis tools.

• Excellent grasp of keyword research, search intent, information architecture, internal linking, on-page optimization, and ecommerce content strategy.

• Proven track record of connecting SEO performance with business metrics such as conversions, transactions, average order value, and revenue.

• Experience in diagnosing changes in SEO performance across organic search while considering paid campaigns, promotions, merchandising, seasonality, and tracking issues.

• Strong ability to translate SEO audits into actionable implementation roadmaps and prioritized development requirements.

• Exceptional analytical, critical thinking, and problem-solving abilities.

• Capability to independently prioritize high-impact opportunities rather than producing generic SEO recommendations.

• Excellent written and verbal communication skills in English, with confidence in presenting strategies and performance to clients and senior stakeholders.

• Strong organizational skills, accountability, responsiveness, and a consistent ability to meet deadlines.

• Experience working remotely and collaborating with cross-functional teams is a significant advantage.

• Working knowledge of GEO, AEO, AI search platforms, or AI-driven discovery tools is highly desirable, though practical curiosity and a willingness to learn are valued more than claiming expertise.

• Familiarity with structured data, product feeds, entity optimization, AI visibility measurement, and ecommerce SEO best practices is a strong plus.

• Experience with SQL, Python, JavaScript, APIs, log-file analysis, or advanced data visualization tools is considered advantageous.

• Must be available and responsive during office hours (Mondays to Fridays between 3-6 PM BCN time).

• Must consistently work 30-35 hours per week (approximately 140 hours per month).

• Must have a reliable internet connection and a laptop or desktop computer capable of participating in virtual meetings.

• Must be open to receiving constructive feedback and providing thoughtful feedback to colleagues to enhance team performance.

🏝️ Benefits

• Opportunity to work with a dynamic and innovative team.

• Flexible working hours and remote work options.

• Professional development and growth opportunities.

• Access to the latest tools and technologies in SEO and ecommerce.

• Competitive compensation and performance bonuses.