Senior SEO, GEO Strategist

This is a fully remote position, open to applicants in Turkey.

📋 Description

• Develop and manage the SEO strategy for a designated portfolio of ecommerce clients.

• Create prioritized SEO roadmaps that align with technical SEO, content, authority building, user experience, conversion optimization, and business goals.

• Identify high-value opportunities across product, category, collection, editorial, buying guide, and comparison content.

• Perform comprehensive technical SEO audits.

• Analyze performance utilizing analytics, search console, ecommerce platform data, crawling tools, rank tracking software, and SEO platforms.

• Investigate changes in rankings, traffic, conversions, revenue, and visibility to determine root causes.

• Collaborate with developers, content writers, designers, outreach specialists, and account managers.

• Convert SEO insights into prioritized development tickets and verify the quality of implementation.

• Lead client strategy meetings, performance reviews, and quarterly business assessments.

• Develop and enhance GEO and AEO methodologies, frameworks, deliverables, reporting, and measurement systems.

• Research AI search platforms, such as Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Microsoft Copilot.

• Assess client visibility across AI search platforms and pinpoint opportunities related to citations, recommendations, structured data, product feeds, authority signals, reviews, and content extractability.

• Contribute SEO analysis and recommendations to Hustler Marketing’s internal initiatives.

• Report directly to the Head of SEO & GEO.

⛳️ Requirements

• Extensive hands-on experience in leading SEO strategy for ecommerce websites.

• Strong familiarity with Shopify or Shopify Plus and BigCommerce.

• Advanced expertise in technical SEO for large ecommerce websites and product catalogs.

• Proficient in using Google Analytics 4, Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker Studio, and other SEO analysis tools.

• Deep understanding of keyword research, search intent, information architecture, internal linking, on-page optimization, and ecommerce content strategy.

• Ability to connect SEO performance metrics with conversions, transactions, average order value, and revenue.

• Experience in diagnosing changes in SEO performance while considering paid campaigns, promotions, merchandising, seasonality, and tracking issues.

• Proven track record of translating SEO audits into prioritized implementation roadmaps and development requirements.

• Availability during Mondays to Fridays, from 3-6 PM BCN time.

• Commitment to working 30-35 hours per week, approximately 140 hours per month.

• Reliable internet connection.

• A laptop or desktop computer capable of participating in virtual meetings.

• Exceptional written and verbal communication skills in English.

🏝️ Benefits

• Trial-and-adaptation period compensated at the full rate.

• Regular performance evaluations every 9-12 months, with the first review occurring after 3-6 months.

• Reassessment of the role and workload after 6-12 months.