Senior Sector Marketing Manager, Infrastructure Sector

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Establish the strategic direction for sector marketing initiatives that are in line with enterprise growth goals.

• Create enterprise-wide positioning frameworks and maintain consistency across various sectors and industries.

• Provide guidance to senior leadership regarding market opportunities, growth strategies, and competitive positioning.

• Shape high-priority pursuits and enterprise-level opportunities through effective strategic messaging and positioning advice.

• Oversee the development and quality assurance of sales enablement materials across sectors to ensure they align with strategic objectives and have a measurable impact.

• Promote the use of market intelligence, customer insights, and competitive analysis to guide enterprise strategy and investment choices.

• Guarantee the integration and alignment of campaigns and marketing programs across different sectors and business units.

• Facilitate collaboration and alignment across marketing, sales, and business leadership teams on a cross-sector basis.

• Influence marketing investment strategies and prioritize initiatives across sectors and large-scale projects.

• Determine success metrics and assess the overall impact of marketing efforts on pipeline, revenue, and business results.

• Drive the identification of enterprise growth opportunities and strategies for expansion.

• Mentor and direct marketing team members, offering functional leadership and strategic guidance.

• Spearhead high-impact initiatives and transformation projects that enhance marketing effectiveness and foster business growth.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Communications, or a related field.

• At least ten (10) years of experience in B2B, professional services, or strategic marketing roles.

• Proven experience in leading marketing strategies, positioning, and go-to-market initiatives at a senior level.

• Experience in driving cross-sector or enterprise-level initiatives is preferred.

🏝️ Benefits

• Health insurance

• 401(k) plan

• Paid time off

• Professional development opportunities