Marketing Automation Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of and oversee daily marketing operations within HubSpot and other integrated CRM platforms.

• Set up and enhance marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution.

• Manage lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking.

• Ensure the integrity of data through continuous data hygiene, field governance, list management, and documentation.

• Oversee and maintain integrations between HubSpot, ZoomInfo, and various marketing technologies.

• Collaborate with Sales Operations and Revenue Operations to ensure smooth lead transitions and team alignment.

• Leverage ZoomInfo and other data sources to pinpoint target accounts based on ICP, firmographic, technographic, behavioral, and intent data.

• Assist in Account-Based Marketing (ABM) efforts by creating targeted account lists and audience segmentation.

• Work in tandem with marketing and sales teams to transform intent signals into actionable campaigns and pipeline opportunities.

• Track campaign performance and suggest optimization strategies based on engagement and conversion metrics.

• Create and maintain dashboards and reports that evaluate marketing performance throughout the entire funnel.

• Assess campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends.

• Produce weekly, monthly, and executive-level reports containing actionable insights.

• Convert marketing data into strategic insights that bolster business growth and support decision-making.

• Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up.

• Enhance marketing-to-sales alignment through well-defined lifecycle stages, SLAs, routing rules, and feedback mechanisms.

• Identify operational inefficiencies and propose enhancements related to processes, technology, or data.

• Assist in establishing reporting standards and maintain a unified source of truth for marketing performance.

• Work closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance.

⛳️ Requirements

• 3–5 years of experience in Marketing Operations, Revenue Operations, Demand Generation, or a comparable B2B marketing role.

• Practical experience with HubSpot administration, CRM management, marketing automation, and CRM integrations.

• Background in a B2B sales environment, working closely with Marketing, Sales, and Revenue Operations teams.

• Strong grasp of lead management, lead lifecycle, attribution, campaign reporting, funnel analytics, and Account-Based Marketing (ABM).

• Experience in building dashboards, reports, and marketing performance analytics, with the ability to convert data into actionable insights for leadership.

• Familiarity with ZoomInfo or similar data enrichment platforms is highly preferred.

• Excellent analytical, problem-solving, organizational, and project management capabilities, with outstanding attention to detail and data accuracy.

• Strong written and verbal communication skills, with the capability to manage multiple priorities in a fast-paced, cross-functional environment.

• Advanced proficiency in HubSpot, encompassing Marketing Hub, CRM, Workflows, Lists and segmentation, Reporting dashboards, Lead scoring, and Campaign reporting.

• Experience with ZoomInfo or similar intent data platforms.

• Familiarity with CRM platforms and marketing automation systems.

• Proficient reporting skills in Microsoft Excel or Google Sheets.

🏝️ Benefits

• 100% Remote Work Enjoy the flexibility of working from anywhere!

• Paid Leave Take time off to recharge, starting upon regularization.

• HMO Benefits Comprehensive healthcare coverage as soon as you're regularized.

• Government-Mandated Benefits All statutory benefits such as SSS, PhilHealth, and Pag-IBIG are fully provided.

• Fun & Collaborative Culture Be part of a dynamic team that values creativity, innovation, and teamwork.