Senior Search Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement SEM/PPC strategies that align with client objectives and key performance indicators (KPIs).

• Evaluate campaign results to uncover opportunities for enhancing ROI, conversion rates, and overall account effectiveness.

• Enhance campaigns across Google Ads and various other paid advertising platforms, focusing on budget management, bidding strategies, keyword selection, targeting, ad copy, and Shopping campaigns.

• Convert complex performance metrics into straightforward, actionable recommendations and engaging narratives for clients.

• Facilitate strategic discussions with clients, including performance assessments and suggestions for optimization.

• Collaborate with Client Success, Sales, Data Science, Creative, and other teams to implement strategies and boost outcomes.

• Assist in new business initiatives by providing paid search expertise for proposals, RFPs, and pre-sales recommendations.

• Remain informed about trends in paid search, platform updates, automation, and new digital advertising strategies.

⛳️ Requirements

• Over 5 years of direct SEM/PPC experience, encompassing the creation and optimization of campaigns from scratch.

• In-depth understanding of Google Ads, paid search strategies, bidding practices, budget management, keyword strategies, and campaign optimization.

• Experience with Shopping campaigns and familiarity with platforms like Amazon and Yelp.

• Strong analytical abilities and proficiency in Google Analytics, Looker Studio or comparable reporting tools, and Excel.

• Capability to interpret data into valuable insights and strategic guidance.

• Excellent client-facing communication and presentation abilities.

• Experience in managing complex or large accounts within an agency setting or high-paced digital environment.

• A team-oriented mentality and a passion for addressing challenging performance issues.

🏝️ Benefits

• Opportunity to work with a dynamic team of professionals.

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Continuous learning and professional development opportunities.

• Flexible work environment and work-life balance support.