Senior Search Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement SEM/PPC strategies that align with client objectives and KPIs.

• Evaluate campaign performance and pinpoint opportunities to enhance ROI, conversions, and overall account effectiveness.

• Refine campaigns across Google Ads and various paid advertising platforms, including aspects such as budget, bidding, keywords, targeting, ad copy, and Shopping campaigns.

• Transform intricate performance data into clear, actionable insights and engaging narratives for clients.

• Facilitate strategic discussions with clients, encompassing performance evaluations and optimization suggestions.

• Collaborate with Client Success, Sales, Data Science, Creative, and other teams to execute strategies and boost outcomes.

• Aid in new business initiatives by providing paid search expertise for proposals, RFPs, and pre-sales recommendations.

• Remain updated on paid search trends, platform modifications, automation, and new digital advertising strategies.

⛳️ Requirements

• Over 5 years of practical SEM/PPC experience, including the creation and optimization of campaigns from inception.

• In-depth knowledge of Google Ads, paid search strategies, bidding, budgeting, keyword management, and campaign enhancement.

• Experience with Shopping campaigns and familiarity with platforms like Amazon and Yelp.

• Strong analytical abilities and proficiency with Google Analytics, Looker Studio or similar reporting tools, and Excel.

• Capability to interpret data into valuable insights and strategic advice.

• Excellent client-facing communication and presentation capabilities.

• Experience in managing intricate or large accounts in an agency or high-paced digital setting.

• A collaborative approach and a passion for addressing challenging performance issues.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health benefits and wellness programs.

• Opportunities for professional development and continuous learning.

• Flexible working arrangements and a supportive team environment.