Senior Salesforce Marketing Cloud – Techno Functional, ExactTarget

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Collect and evaluate business requirements for marketing automation and customer engagement projects.

• Convert business needs into scalable solutions within Salesforce Marketing Cloud.

• Oversee campaign planning, customer journey design, segmentation, and personalization tactics.

• Work in collaboration with marketing, CRM, analytics, and business teams to enhance customer communications.

• Assist with user training, documentation, and best practices for the platform.

• Configure and manage modules within Salesforce Marketing Cloud / ExactTarget, including:

• Email Studio

• Automation Studio

• Journey Builder

• Contact Builder

• Mobile Studio

• Triggered Sends

• Create dynamic and personalized communications utilizing:

• AMPscript

• SSJS

• HTML/CSS

• SQL

• Construct and maintain automations, triggered campaigns, data extensions, and reusable templates.

• Diagnose technical issues and enhance campaign performance.

• Integrate Salesforce Marketing Cloud with Salesforce CRM, APIs, external databases, and third-party applications.

• Manage subscriber data, segmentation logic, suppression lists, and audience targeting.

• Assist with data migration, synchronization, and ETL processes.

• Ensure data quality, governance, and compliance with marketing standards.

• Execute and oversee email and multi-channel marketing campaigns.

• Conduct QA testing and confirm campaign accuracy prior to deployment.

• Evaluate campaign performance metrics and suggest optimization strategies.

• Support A/B testing and reporting initiatives.

• Act as a liaison between technical and business teams.

• Mentor junior team members and encourage knowledge sharing.

• Engage in architecture discussions and propose solution recommendations.

• Ensure compliance with Salesforce Marketing Cloud best practices and governance standards.

⛳️ Requirements

• Bachelor's degree in Computer Science, Information Systems, Marketing, or a related field.

• Over 5 years of hands-on experience with Salesforce Marketing Cloud / ExactTarget.

• Strong techno-functional expertise in marketing automation platforms.

• Demonstrated experience with:

• Journey Builder

• Automation Studio

• Contact Builder

• Email Studio

• SQL

• AMPscript

• API integrations

• Experience with Salesforce CRM integrations and customer data management.

• In-depth understanding of customer lifecycle marketing and campaign execution.

• Exceptional problem-solving abilities and stakeholder communication skills.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Flexible work hours and remote work options.

• Opportunities for professional development and continuous learning.

• Collaborative and innovative work environment.

• Competitive salary and performance-based bonuses.