Senior Salesforce Marketing Cloud, Remote

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Lead the deployment and enhancement of Salesforce Marketing Cloud solutions, including functionalities of Marketing Cloud Next.

• Design marketing automation frameworks that are scalable and aligned with business objectives and customer engagement strategies.

• Configure and oversee primary SFMC modules such as:

• Journey Builder

• Email Studio

• Automation Studio

• Mobile Studio

• Advertising Studio

• Data Cloud integrations

• Personalization and AI-driven functionalities

• Develop, implement, and enhance multi-channel marketing campaigns across email, SMS, push notifications, and various digital platforms.

• Create and sustain customer journeys utilizing advanced segmentation and personalization techniques.

• Ensure the accuracy of campaign delivery, quality assurance, and performance monitoring.

• Integrate Salesforce Marketing Cloud with CRM, CDP, APIs, and external platforms.

• Manage data extensions, SQL queries, automations, and audience segmentation tasks.

• Facilitate real-time data synchronization and customer lifecycle management.

• Develop dynamic and personalized content using:

• AMPscript

• SSJS

• HTML/CSS

• SQL

• Create reusable templates, automation workflows, and scalable campaign structures.

• Troubleshoot platform challenges and enhance system performance.

• Monitor campaign KPIs and metrics related to customer engagement.

• Generate insights and recommendations to boost conversion rates, retention, and overall customer experience.

• Assist with A/B testing, reporting dashboards, and analysis of marketing performance.

• Collaborate with teams from marketing, CRM, sales, analytics, and technology.

• Mentor junior team members and provide guidance on SFMC best practices.

• Engage in solution architecture discussions and stakeholder workshops.

⛳️ Requirements

• Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field.

• 5+ years of practical experience with Salesforce Marketing Cloud.

• Strong knowledge of Marketing Cloud Next capabilities and contemporary customer engagement platforms.

• Proven expertise in:

• Journey Builder

• Automation Studio

• Email Studio

• SQL

• AMPscript

• API integrations

• Experience integrating SFMC with Salesforce CRM/Data Cloud/CDP solutions.

• Solid understanding of customer lifecycle marketing and omnichannel approaches.

• Excellent analytical, troubleshooting, and communication abilities.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work schedule and remote work options.

• Engaging work environment with team-building activities.