Senior Salesforce Marketing Cloud – Next

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Oversee the deployment and enhancement of Salesforce Marketing Cloud solutions, including the functionalities of Marketing Cloud Next.

• Create scalable marketing automation frameworks that align with business objectives and customer engagement strategies.

• Set up and manage essential SFMC modules such as:

• Journey Builder

• Email Studio

• Automation Studio

• Mobile Studio

• Advertising Studio

• Data Cloud integrations

• Personalization and AI-driven features.

• Develop, implement, and refine multi-channel marketing campaigns across email, SMS, push notifications, and various digital platforms.

• Construct and sustain customer journeys utilizing advanced segmentation and personalization techniques.

• Ensure the accuracy of campaign delivery, quality control, and performance tracking.

• Integrate Salesforce Marketing Cloud with CRM, CDP, APIs, and external platforms.

• Manage data extensions, SQL queries, automations, and audience segmentation tasks.

• Facilitate real-time data synchronization and customer lifecycle management.

• Create dynamic and personalized content using:

• AMPscript

• SSJS

• HTML/CSS

• SQL

• Develop reusable templates, automation workflows, and scalable campaign structures.

• Resolve platform issues and enhance system performance.

• Track campaign KPIs and customer engagement metrics.

• Provide insights and recommendations to boost conversion rates, retention, and overall customer experience.

• Assist with A/B testing, reporting dashboards, and marketing performance evaluations.

• Collaborate with teams in marketing, CRM, sales, analytics, and technology sectors.

• Mentor junior team members and offer guidance on SFMC best practices.

• Engage in solution architecture discussions and stakeholder workshops.

⛳️ Requirements

• Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field.

• At least 5 years of hands-on experience with Salesforce Marketing Cloud.

• Extensive experience with Marketing Cloud Next functionalities and contemporary customer engagement platforms.

• Demonstrated expertise in:

• Journey Builder

• Automation Studio

• Email Studio

• SQL

• AMPscript

• API integrations.

• Experience in integrating SFMC with Salesforce CRM/Data Cloud/CDP solutions.

• Comprehensive understanding of customer lifecycle marketing and omnichannel strategies.

• Exceptional analytical, troubleshooting, and communication abilities.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance plans.

• Flexible working hours and remote work options.

• Opportunities for professional development and training.

• Collaborative and inclusive work environment.