Senior Sales Director – Search & Services

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• In-depth knowledge of how small and medium-sized businesses (SMBs), multi-location service brands, and lead generation companies assess media performance throughout their customer lifecycle, as well as how television can generate new demand.

• Collaborate closely with leadership to expand the Search & Services segment by pinpointing the highest-potential accounts and creating a comprehensive go-to-market strategy for all three specified buyer types.

• Activate targeted client accounts, cultivate a qualified sales pipeline, and convert initial market momentum into sustainable revenue growth.

• Assist in refining Universal Ads' sales approach for each of the three segments, encompassing positioning, pitch narrative, measurement tactics, industry presence, and account prioritization.

• Convey the downstream impacts of Connected TV (CTV) into a convincing performance narrative for advertisers traditionally focused on search, social, and other lower-funnel channels.

• Collaborate with Customer Success Managers, product teams, measurement experts, partnerships, marketing, and leadership to ensure our strategy meets the demands of performance-oriented marketers.

• Engage confidently with sophisticated performance marketers and swiftly discern what Universal Ads must demonstrate to secure budget allocations.

• Educate clients on how CTV and premium video enhance existing performance channels, such as paid social, search, affiliate, programmatic, and other customer acquisition methods.

• Represent Universal Ads to clients and at industry events with credibility and confidence while possessing a robust understanding of the SMB and performance advertising landscape.

• Exhibit an entrepreneurial spirit and be motivated by the chance to influence a business rather than merely following an established playbook.

• Regularly exercise independent judgment and discretion in significant matters.

• Maintain consistent, punctual attendance.

• Availability to work evenings and weekends, with a variable schedule as required.

⛳️ Requirements

• Over 6 years of direct sales experience in SMB performance/growth marketing, search, or related advertising sales.

• Strong preference for candidates with experience in TV/CTV and performance marketing sales.

• Comprehensive understanding of measurement frameworks, including pixel-based attribution, platform reporting, incrementality testing, geo tests, conversion lift studies, and measurement triangulation.

• Ability to convert premium video and CTV into a credible performance narrative for advertisers traditionally focused on search, social, affiliate, and lower-funnel channels.

• Solid grasp of performance media buying behaviors, attribution difficulties, creative testing, optimization, and how businesses and agencies manage and scale their budgets.

• Preferred experience in a high-growth, early-stage, or build-oriented environment.

• Capability to craft engaging narratives and storytelling in an industry deeply rooted in numbers, measurement, and performance outcomes.

🏝️ Benefits

• Comprehensive benefits package available to eligible employees.