Senior Sales Director – Franchise

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish Bridge's footprint in the franchise sector by identifying, prioritizing, and engaging with franchisors, franchisee networks, national advertising funds/co-ops, and supporting agencies that present the most significant opportunities for Bridge.

• Generate a robust pipeline through proactive outreach — take ownership of the entire process from prospecting and qualification to closing, continuously defining and refining the sales approach.

• Cultivate relationships within the franchise organization — including corporate/brand marketing, field and local marketing, national ad fund stakeholders, ad operations, and agency partners — at both the line-of-business and decision-maker levels.

• Offer thought leadership on people-based customer acquisition and deterministic, person-level attribution for multi-location businesses, ensuring alignment of Bridge's platform with each brand’s growth objectives and compliance with regulatory/privacy requirements.

• Provide proactive recommendations for expansion — exploring new use cases, channels, markets, and lines of business — transforming initial engagements into enterprise-level relationships.

• Safeguard and enhance the revenue you secure — monitor account health, proactively address risks, and evolve initial engagements into expanding, multi-year partnerships.

• Translate client performance data into clear insights that encourage deeper adoption and increased spending.

• Collaborate with Bridge’s data, product, client success, and technical teams to design and implement franchise-specific solutions: local audiences, multi-location measurement, co-op attribution, and tailored data partnerships.

• Contribute to discussions about platform and roadmap priorities, representing the voice of the franchise category in Bridge's product focus.

• Develop reference accounts and case studies, while partnering with marketing to highlight client successes at industry events and through Bridge's editorial and thought-leadership channels.

• Facilitate business reviews, planning meetings, and hosted events with key clients and their teams.

• Foster internal connections within Bridge to ensure seamless cross-functional support as the category grows, laying the groundwork for the team you will eventually build.

⛳️ Requirements

• A proven history of new business development — you’ve opened new categories, secured logos, and built a substantial pipeline.

• Extensive knowledge of the franchise/multi-location landscape: understanding franchisor–franchisee dynamics, national advertising funds and co-op marketing, local store marketing, and the balance between brand and local control.

• Proficient in data-driven and people-based marketing, identity, and attribution; comfortable promoting infrastructure and platform value rather than just agency services.

• Strong consultative and executive-level selling abilities, with the credibility to engage as a thought partner to CMOs, VPs of Marketing, and franchise development leaders.

• A true builder's mindset — motivated by crafting the pathway to your own sales targets.

• 10+ years of experience in business development or enterprise sales, ideally covering martech, adtech, data, or media, with exposure to franchise or multi-location environments.

• An established network of relationships with franchisors, franchisees, or franchise agencies is highly advantageous.

🏝️ Benefits

• Medical, dental, and vision insurance for you and your dependents, with various plan options tailored to your needs.

• Access to telehealth services included.

• Life insurance, long-term disability, flexible spending and health savings account options, along with supplemental insurance coverage.

• 401(k) plan with company matching to support your long-term financial stability.

• Flexible paid time off (PTO), sick leave from day one, paid holidays, and options for paid short-term disability and parental leave.

• Employee Assistance Program (EAP) offering free counseling and work-life resources, legal services, pet insurance, discount plans, and access to an employee discount center.