Senior Retention Specialist, Copy & Content

This is a fully remote position, open to applicants in Brazil, +5 more countries.

📋 Description

• Create email and SMS content for campaigns, flows, and automations, covering everything from lead capture to activation, loyalty, and repeat purchases.

• Establish and manage the client’s marketing calendar.

• Align campaign sequencing with the strategy defined by the Associate Director.

• Identify capacity risks and scheduling conflicts.

• Draft creative briefs for the design team.

• Evaluate and approve designs in Figma, ensuring assets are finalized appropriately.

• Maintain ownership of the client’s brand voice and copy guidelines.

• Collaborate with the CRM Specialist to synchronize copy, segmentation logic, and dynamic content.

• Review every send, including copy, links, personalization, and rendering accuracy.

• Analyze performance alongside the Associate Director and apply insights to enhance future copy tests.

⛳️ Requirements

• 3–5+ years of experience in crafting marketing copy, with significant involvement in email, SMS, or lifecycle marketing.

• A robust portfolio showcasing high-quality copy and measurable results.

• Exceptional short-form copywriting abilities for subject lines, preheaders, body copy, CTAs, and SMS messages.

• Capability to clearly convey consumer technology, software, or digital subscriptions without using jargon.

• Experience in drafting messaging for lead capture, opt-in, welcome, first-conversion, onboarding, and subscription activation.

• Familiarity with loyalty, rewards, and win-back programming.

• Knowledge of segmentation strategies and crafting distinct copy for various audiences.

• Proficiency in guiding design and writing clear creative briefs.

• Proficient in Figma.

• Ability to oversee a high-volume marketing calendar.

• Strong attention to detail in proofing, links, personalization tokens, and brand consistency.

• Capacity to accept feedback, iterate rapidly, and present and defend creative decisions to clients.

• Familiarity with enterprise ESP tools such as Braze, Salesforce Marketing Cloud, Iterable, Customer.io, or similar platforms is advantageous.

• Fluent and clear communication in English with U.S.-based clients and senior stakeholders.

• Availability to work from 9 am–5 pm EST; this is non-negotiable.

🏝️ Benefits

• Unlimited PTO + Local holidays (Relevant to your hub).

• Remote-First Culture.

• Flexible parental leave.

• Opportunities for growth through interdisciplinary exposure and skill development.