Senior Regional Partner Marketing Specialist – Americas Resellers

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Assist in implementing the AMER Pod-aligned go-to-market strategy throughout the US regional partner ecosystem.

• Work collaboratively with 12 Regional PAMs alongside the Channel, Distribution, Field Marketing, Partner Experience, BDR, Marketing Operations, and Demand Generation teams.

• Develop and manage scalable partner programs, which include demand generation strategies, partner-oriented content, campaign-in-a-box initiatives, PDC activation, advocacy pages, partner website visibility, and co-branded materials.

• Enhance over $1M in yearly MDF investment by linking funding requests to results, tactics, lead management, pipeline contributions, and ROI.

• Establish baseline ROI performance metrics, encourage consistent reporting, and train PAMs and partners on MDF best practices.

• Facilitate partner enablement programs encompassing Extreme Partner First, Extreme Platform ONE, product knowledge, promotions, sales plays, and competitive strategies.

• Organize and execute two US EPSE or EPTE events each quarter, attracting over 50 partner and distributor participants.

• Manage event content, brand representation, presenter logistics, partner outreach, and follow-up initiatives.

• Enhance the uniformity of partner advocacy pages, website content, co-branded materials, and campaign assets.

• Collaborate across departments to eliminate execution barriers, monitor results, and disseminate lessons learned.

• Track MDF expenditure, campaign effectiveness, partner engagement, pipeline metrics, and conversion indicators.

• Assist in monthly and quarterly reviews by providing reporting, dashboards, QBR inputs, and management review documents.

⛳️ Requirements

• Bachelor’s degree is preferred or equivalent practical experience.

• At least 2 years of experience in channel, field, regional, partner, demand generation, or B2B technology marketing.

• Preferred experience in networking, SaaS, infrastructure, VAR, MSP, SI, reseller, or distribution ecosystems.

• Capability to manage multiple partner activities, timelines, stakeholders, and deliverables simultaneously.

• Familiarity with supporting MDF, co-marketing, partner campaigns, regional events, demand generation programs, enablement, or partner activation initiatives.

• Experience collaborating with sales stakeholders and partner-facing teams such as PAMs, field sellers, regional leaders, and partner marketing contacts.

• Ability to link marketing activities to pipeline creation, funnel development, partner engagement, conversion rates, and ROI.

• Strong written and verbal communication abilities.

• Project management skills, meticulous attention to detail, and commitment to follow-through.

• Desirable familiarity with Salesforce, Marketo, Sigma, PRM/MDF platforms, partner portals, Microsoft 365, and AI-assisted productivity tools.

• A growth mindset, curiosity, and a readiness to establish repeatable processes.

🏝️ Benefits

• An inclusion-focused workplace.

• Equal employment opportunities and anti-discrimination protections.

• Remote work arrangement.