Senior Regional Marketing Manager

This is a fully remote position, open to applicants in New Jersey, +2 more states.

📋 Description

• Take ownership of market-level goals for acquiring and retaining new patients, along with VBC membership and retention rates.

• Track daily performance indicators, including retention at the clinic level, sources of acquisition, fill rates, and the effectiveness of campaigns.

• Collaborate with market presidents to formulate growth plans specific to the market.

• Identify clinics that are underperforming and work together with practice managers to devise solutions.

• Oversee the regional marketing budget and assess ROI.

• Implement acquisition and retention initiatives utilizing standardized templates with tailored local adjustments.

• Act as the main marketing point of contact for market presidents, clinical leaders, and practice managers.

• Work closely with office staff to facilitate local events and enhance community engagement.

• Deliver strategies and results to senior leadership by employing data-driven insights.

• Represent the Marketing department in regional leadership meetings.

• Acquire in-depth market knowledge, including competitive analysis, demographics, payer dynamics, and clinic capacity.

• Establish partnerships and sponsorships within the community.

• Plan and execute local events aimed at boosting acquisition and retention.

• Coordinate local acquisition strategies, such as local SEO, paid search, and social media tactics.

• Collaborate on local retention strategies with the SVP of Engagement and Retention.

• Partner with Operations, Clinical teams, and regional leadership.

• Work in conjunction with centralized marketing for resources and assets.

• Generate performance reports that cover acquisition, retention, campaign effectiveness, and event ROI.

• Analyze attribution data and maintain an event database.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, or Business is required.

• A minimum of 5 years of experience in a marketing role with a demonstrated history of career advancement is required.

• An MBA or advanced degree is preferred.

• Skills in strategic and tactical execution.

• Strong business acumen along with an understanding of ROI analysis and marketing attribution.

• Ability to make data-driven decisions.

• Effectiveness in collaborating with market presidents and C-suite stakeholders.

• Capability to influence without direct authority and navigate complex organizational dynamics.

• Knowledge of acquisition and retention strategies across various channels.

• Experience in digital marketing, including SEO/SEM, paid media, social media, and email/SMS.

• Familiarity with healthcare regulations and HIPAA compliance.

• Strong organizational and project management abilities.

• Capacity to work independently with minimal supervision.

• Resourceful problem-solving capabilities.

• Excellent written and verbal communication skills suitable for diverse audiences.

• Proficiency in presenting complex data in a clear manner.

• Skills in relationship-building and collaboration.

• Strong analytical skills.

• Proficiency with the MS Office Suite.

• Experience with marketing analytics platforms and CRM systems is preferred.

🏝️ Benefits

• Fully remote position.

• Up to 50% travel to clinics within the designated regional area.

• Occasional in-person meetings with market presidents and practice managers.

• Attendance at regional and company leadership meetings.