Senior Regional Marketing and Events Specialist

This is a fully remote position, open to applicants in Asia.

📋 Description

• Supervise the regional adaptation and tactical execution of marketing initiatives across conferences, events, webinars, digital marketing, social media, and content syndication.

• Provide marketing leadership to formulate and implement regional marketing strategies that fulfill business objectives, drive outcomes, and enhance brand equity.

• Gather market intelligence, pinpoint market opportunities, respond to competitive actions, and expand market share alongside the field team.

• Stay well-versed in SynBio products, BioPharma, and NGS workflows.

• Oversee the creation and upkeep of a regionalized marketing collateral library for sales teams and customers.

• Assist Sales through campaigns, promotions, organizing conferences and events, providing on-site conference support, and delivering training.

• Generate marketing-qualified leads and work in partnership with Field and Inside Sales to evaluate lead quality and progression.

• Collaborate with the global commercial team to achieve revenue and growth goals and establish marketing best practices across various regions.

⛳️ Requirements

• Over 5 years of experience in event management within the Life Sciences sector.

• Proficiency in planning events marketing campaigns and managing budgets.

• Familiarity with marketing products related to SynBio and NGS workflows.

• Demonstrated experience working with sales teams and supporting initiatives that stimulate awareness and sales.

• Excellent communication skills with strong proficiency in spoken and written English.

• Experience in managing cross-functional teams to achieve common goals.

• Highly organized, capable of juggling multiple projects simultaneously, adhering to deadlines, and performing well under pressure.

• Comfortable collaborating with external agencies, vendors, channel partners, sales, marketing, and legal teams.

• Solid understanding of contemporary marketing trends and best practices.

• Preferred: Knowledge of biopharmaceutical discovery and development and/or molecular diagnostics.

• Preferred: Experience with Salesforce and Marketo, or similar software.

• Additional language skills are a plus.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness programs.

• Opportunities for professional development and growth.

• Collaborative and innovative work environment.