Senior Programmatic Strategist

This is a fully remote position, open to applicants in Florida, +4 more states.

📋 Description

• Oversee daily operations for programmatic clients

• Create, enhance, and report on campaigns across various programmatic channels, including Display, Native, Video, and Audio

• Work collaboratively with internal teams to develop media strategies that align with client goals

• Utilize first-party and third-party data for effective audience targeting and segmentation

• Design and execute campaigns across Demand-Side Platforms (DSPs) such as DV360 and The Trade Desk

• Monitor and refine campaigns to meet performance and pacing objectives

• Produce and evaluate performance reports with actionable insights and recommendations

• Address and resolve campaign performance and delivery challenges

• Collaborate with creative, analytics, and account management teams for seamless campaign execution

• Act as the primary point of contact for clients, providing updates on campaign performance and strategy modifications

• Present campaign proposals, performance analytics, and strategic suggestions to clients

• Contribute to achieving NSM and CSAT objectives

⛳️ Requirements

• A minimum of 3 years of demonstrated experience in programmatic roles within publishers, advertising agencies, or ad tech firms

• B2B experience is a plus

• Practical expertise in media buying, including the creation and optimization of campaigns in DSPs

• Preference for experience with The Trade Desk (TTD) and DV360

• Proven history in programmatic media planning and purchasing

• Experience in developing measurement frameworks to assess campaign effectiveness

• Strong comprehension of how programmatic and other paid and organic channels work together to exceed client KPIs

• Experience in driving programmatic growth for B2B/SaaS clients with monthly budgets exceeding $50k

• Excellent cross-collaboration abilities along with strong interpersonal and communication skills

• Solid analytical skills and remarkable attention to detail

• Results-driven mindset with the capability to manage multiple projects efficiently

• Proficient in operating a laptop, various software platforms, and office productivity tools

• Reliable internet access

• Professional background

• Capability to remain stationary for prolonged periods

• Ability to observe and interpret verbal and written communication

• Must reside in the United States

• Must possess legal authorization to work in the United States

🏝️ Benefits

• Comprehensive medical, dental, and vision plans, along with disability and life insurance for you and your family

• 100% employer-sponsored plan for you and 50% employer contribution for dependents

• Access to certified therapists via Spring Health

• Membership to Headspace

• Gympass access

• Unlimited Paid Time Off (minimum of 2 weeks)

• Paid company holidays

• Day off for your birthday

• End of Year Recharge (office closure from December 24 to January 1)

• Paid parental leave

• Traditional and Roth 401(k) plans with a 3% company match

• Annual bonus based on tenure, increasing in total amount over time

• Annual anniversary trip with colleagues and executive leadership

• Opportunity for remote work from a home office

• Provision of a laptop computer (PC or Mac available)

• Reasonable accommodations for qualified individuals with disabilities