Senior Programmatic Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the daily operations for Programmatic clients.

• Create, enhance, and report on campaigns across various programmatic channels including Display, Native, Video, and Audio.

• Work collaboratively with internal teams to devise media strategies that align with client goals.

• Utilize both first-party and third-party data for effective audience targeting and segmentation.

• Plan and execute campaigns across Demand-Side Platforms (DSPs) such as DV360 and The Trade Desk.

• Track and refine campaigns to meet performance and pacing objectives.

• Produce and interpret performance reports with actionable insights and recommendations.

• Detect and address campaign performance and delivery challenges.

• Liaise with creative, analytics, and account management teams.

• Act as the main point of contact for clients, providing updates on campaigns and strategic adjustments.

• Deliver campaign plans, performance reports, and strategic recommendations to clients.

⛳️ Requirements

• Minimum of 3 years of demonstrated experience in programmatic roles within publishers, advertising agencies, or ad tech firms.

• B2B experience is advantageous.

• Practical experience in building and optimizing campaigns within DSPs.

• Preference for candidates with experience in The Trade Desk (TTD) and DV360.

• Proven track record in programmatic media planning and buying.

• Experience in developing measurement frameworks to assess campaign success.

• Strong understanding of the interplay between programmatic and other paid and organic channels to exceed client KPIs.

• Experience driving programmatic growth for B2B/SaaS clients with monthly budgets exceeding $50k.

• Excellent interpersonal skills and strong communication abilities.

• Solid analytical skills and keen attention to detail.

• Results-driven mindset with the capability to manage multiple projects efficiently.

• Must possess established and current authorization to work in Canada.

• Permanent residency in Canada is required.

• Reliable internet access and a professional background are essential.

• Ability to remain stationary for extended periods.

• Proficiency in observing and interpreting both written and verbal communication.

🏝️ Benefits

• Comprehensive medical, dental, vision, disability, and life insurance coverage for you and your family.

• 100% employer-funded plan for you and a 50% employer contribution for dependents in the US, Canada, and Mexico.

• Access to certified therapists via Spring Health.

• Membership to Headspace.

• Physical therapy services through Omada.

• Access to thousands of Aaptiv virtual workouts.

• Complimentary One Medical membership for primary and virtual care.

• Unlimited PTO with a minimum requirement of 2 weeks.

• Paid company holidays.

• Day off for your birthday.

• End of Year Recharge: closed from December 24 to January 1.

• Paid parental leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonus based on tenure.

• Annual company-wide retreat.

• Opportunity for remote work from a home office.

• PC or Mac equipment provided.

• Reasonable accommodations available for qualified individuals with disabilities.