Senior Programmatic Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Implementing programmatic strategies that align with campaign goals and key performance indicators (KPIs).

• Applying programmatic best practices across all campaigns, encompassing setup, targeting, optimization, and reporting.

• Keeping informed on the latest trends, technologies, and best practices in programmatic advertising.

• Assisting in the assessment of programmatic technology partners, including Demand-Side Platforms (DSPs) like The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers.

• Collaborating with the team to establish a measurement framework that accurately evaluates the performance of programmatic campaigns and showcases return on investment (ROI).

• Partnering with other teams such as media planning, creative, and analytics to ensure the smooth integration of programmatic initiatives.

• Developing and nurturing strong relationships with key programmatic stakeholders, including publishers, data providers, and technology vendors.

• Identifying and assessing new programmatic opportunities and technologies to enhance campaign effectiveness.

• Aiding in the creation of strategic recommendations and performance reports.

• Effectively managing campaign budgets to ensure optimal resource allocation.

• Promoting continuous improvement in programmatic campaign outcomes through thorough testing and optimization.

• Diagnosing and resolving programmatic challenges.

⛳️ Requirements

• A minimum of 4 years of relevant experience in programmatic advertising.

• Comprehensive understanding of the programmatic ecosystem, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting approaches.

• Demonstrated success in executing effective programmatic campaigns across various formats, including CTV, DOOH, Audio, and Display.

• Strong analytical abilities along with experience in data analysis, reporting, and optimizing programmatic campaigns.

• Solid grasp of programmatic measurement and attribution methodologies.

• Experience working collaboratively with cross-functional teams.

• Excellent communication and presentation skills.

• Capability to cultivate and maintain robust relationships with programmatic partners.

• A proactive and results-driven mindset, with a dedication to innovation and continuous enhancement.

• Familiarity with various programmatic platforms and technologies.

🏝️ Benefits

• Remote-first culture

• Unlimited PTO

• Extended holiday break (Winter)

• Flexible schedules

• 100% paid parental leave

• 401(k) matching

• Medical, Dental, Vision, Life, and Pet Insurance

• Sponsored life insurance

• Short-term disability insurance and additional voluntary insurance

• Annual Class Pass credits and more!