Senior Product Marketing Manager, Partnerships

This is a fully remote position, open to applicants in New York.

📋 Description

• Positioning and communication. Collaborate with the PMM team to tailor Zenity's core platform messaging for targeted industries, key partners, and developing AI security frameworks.

• Industry and sector narratives. Create and uphold the narratives that enable Zenity to resonate differently based on the buyer, ensuring the field approaches any sector with the appropriate strategy.

• Partner marketing. Define our presence through partnerships: shared narratives, co-marketing initiatives, and the integration of Zenity into the customer bases they are already engaging.

• Standards and frameworks. Convert advancements across OWASP, NIST, MITRE, and other related AI security frameworks into market opportunities, messaging contributions, and customer education.

• Industry and partner GTM programs. Formulate repeatable strategies, campaigns, and actions that enhance adoption through vertical and partner channels.

• Partner and sector enablement. Develop industry and partner-specific resources that assist the field in customizing discussions for various markets and avenues to market.

• Vertical and ecosystem insights. Track industry adoption trends, standards advancements, partner priorities, and competitive movements to pinpoint new GTM opportunities.

⛳️ Requirements

• A strong product marketer with demonstrated success in positioning, messaging, launches, and enablement.

• Proven experience in managing solution, industry, or ecosystem marketing strategies.

• Background in collaborating on strategic partnerships and joint GTM initiatives.

• Comprehensive understanding of cybersecurity frameworks, standards, and market dynamics.

• Experience in cybersecurity or security software marketing, with knowledge of how to engage a security buyer.

• Ability to simplify complex technical concepts into a clear, compelling narrative that resonates with both practitioners and executives.

• Genuine, hands-on experience in marketing across various customer verticals or industries, avoiding one-size-fits-all messaging.

• Familiarity with a complete partner ecosystem, not limited to one type; understanding how components fit together: platforms, ISVs, channel and resellers, system integrators, and data and AI players.

• Senior enough to work independently and innovate where established guidelines do not exist.

• Willingness to work East Coast hours alongside a Tel Aviv product team.

🏝️ Benefits

• Equity

• Zenity's comprehensive benefits package