Senior Product Marketing Manager, M-Files AI Platform, Cloud

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of and enhance the comprehensive AI platform narrative, focusing on context-first document management, AI and agentic automation, scalability, security, and extensibility.

• Develop unique messaging and value propositions for platform features tailored to various personas and industries.

• Create distinct FedRAMP messaging and value propositions for platform capabilities across different personas and sectors while supporting associated content initiatives.

• Maintain consistency and clarity in AI platform-level messaging throughout all marketing, enablement, and sales interactions.

• Lead the release of platform features, coordinating cross-functional launch strategies for AI, cloud, and core platform advancements.

• Collaborate with Product Management to shape roadmap decisions based on market opportunities, customer requirements, and competitive analysis.

• Drive content strategy for platform launches, including pitch decks, solution briefs, whitepapers, demos, customer success stories, webpages, and sales tools.

• Manage competitive and market intelligence related to platform-level capabilities, particularly in AI-driven information management and cloud content services.

• Identify market trends, customer challenges, and emerging competitors to inform product and go-to-market strategies.

• Provide actionable insights to Sales, Product, and Executive teams.

• Work with Sales Enablement to ensure a clear understanding of platform capabilities, differentiators, and value propositions.

• Assist customer-facing teams by providing platform-level messaging guides, battlecards, objection handling resources, and training materials.

• Collaborate with cross-functional teams to position M-Files as a leader in AI-powered information management.

• Represent M-Files in webinars, events, analyst briefings, and customer interactions as a subject-matter expert on the platform.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant professional experience.

• Over 8 years of product marketing experience within B2B enterprise SaaS.

• Proven experience in marketing AI platforms and cloud technologies.

• Familiarity with positioning solutions in FedRAMP or other regulated government settings.

• Experience in leading cross-functional product launches from strategy to execution.

• Demonstrated capability to steer cross-functional product marketing efforts and influence senior stakeholders without direct authority.

• Strong understanding of AI and domain expertise, including knowledge of enterprise buyer personas, value-based messaging, and B2B SaaS go-to-market strategies.

• Successful track record in developing positioning and messaging for cross-functional product launches.

• Excellent communication, storytelling, and executive presentation abilities.

• Experience speaking at webinars, conferences, analyst briefings, podcasts, customer events, and product demonstrations.

• Background in recording on-camera product demonstrations and creating video content.

• Experience in content management, information management, workflow automation, enterprise content management (ECM), or knowledge management sectors.

• History of close collaboration with Product Management teams in a fast-paced technical environment.

• Experience supporting global sales organizations and partner ecosystems.

• Proficient in recording product demonstrations or developing video-based customer enablement content.

🏝️ Benefits

• As a remote-enabled company, our employees appreciate the flexibility to create their own work-life balance.

• 10 paid holidays each year.

• Unlimited paid time off (PTO).

• Matching 401K plan (25% of employee contributions up to the IRS maximum).

• Health insurance options (PPO and HDHP/HSA plans available) through Cigna.

• Dental insurance coverage.

• Vision insurance benefits.

• Life insurance equal to 1x the employee's salary.

• Employer-paid short-term disability coverage.

• Employer-paid long-term disability coverage.

• Flexible Spending Plan available for medical and dependent expenses.