Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the company's comprehensive messaging framework and value proposition across all products and services.

• Develop and oversee the voice-of-customer program, translating insights into effective messaging, positioning, and product recommendations.

• Evaluate and approve product messaging.

• Create the core narrative and value proposition for Yondr's Education segment.

• Lead market and competitive intelligence initiatives, monitoring competitors and industry trends.

• Transform research findings into strategic recommendations for senior leadership.

• Identify market opportunities and risks, providing guidance on positioning and portfolio strategy.

• Assist Yondr's distributed sales team with competitive updates, objection-handling strategies, and messaging support.

• Develop sales enablement tools, including presentations, competitive battle cards, and training resources.

• Collaborate with Sales leadership to pinpoint enablement gaps and facilitate training.

• Mentor, coach, and lead product marketing team members.

• Work together with Sales, Marketing, and Product leadership on go-to-market strategies.

• Represent product marketing in cross-functional planning and executive strategy discussions.

• Establish best practices, processes, and standards for product marketing.

• Contribute to the go-to-market strategy for product and service launches.

• Support launch roadmap and prioritization efforts in conjunction with Product Management, Sales, and executive stakeholders.

• Define metrics for launch success and report performance outcomes to leadership.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.

• 8-12 years of experience in product marketing or product management, including experience in leadership or management roles.

• Background in K-12, Higher Education, or related education markets.

• Proven experience in leading go-to-market strategies and executing product launches at scale.

• Demonstrated experience in managing and developing direct reports.

• Exceptional writing and storytelling capabilities, with the skill to shape company-wide messaging.

• Strong executive presence, with experience presenting strategies and recommendations to senior leadership.

• Advanced skills in market research and competitive analysis.

• Strong cross-functional leadership and stakeholder management abilities.

• Excellent project management, prioritization, and organizational skills.

• Must not require employment visa sponsorship currently or in the future.

🏝️ Benefits

• 100% paid medical coverage plan option for employees, with access to over 15 plan types, including PPO, HMO, and HDHP.

• Dental, vision, and ancillary benefits including short-term disability, long-term disability, and life insurance.

• Generous paid time off (PTO) for rest and relaxation throughout the year.

• 12 weeks of paid parental leave.

• One week of paid holiday break at the end of December for a company-wide closure.

• 11 additional nationally recognized holidays.

• 401(k) plan available.

• Preference for tech tools, including the choice between PC or Mac.

• Hybrid employees enjoy catered lunch twice a week.