Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement go-to-market strategies for new products and services, including positioning, messaging, and channel strategies.

• Collaborate closely with product management, sales, and marketing teams to guarantee successful product launches and continuous sales support.

• Take charge of creating messaging and sales materials, such as presentations and competitive battle cards.

• Propel messaging for core offerings, ensuring alignment with the company's value propositions and customer requirements.

• Manage messaging that reflects the voice of the customer, gathering insights for continuous improvements and market alignment.

• Ensure product messaging addresses both customer challenges and business goals.

• Lead market and competitor research to guide product/service positioning and generate insights on market trends.

• Remain informed about industry trends, customer demands, and competitive dynamics to offer strategic recommendations.

• Work collaboratively with sales, marketing, and product development to maintain unified product and service messaging.

• Assist in mentoring junior marketing team members, including the Product Marketing Specialist, and provide guidance on best practices for product marketing initiatives.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

• 5-8 years of experience in product marketing or product management, preferably within K-12, Higher Education, or related education sectors.

• Demonstrated experience in leading go-to-market strategies and product launches.

• Exceptional writing and storytelling abilities, with a talent for crafting engaging messaging.

• Capability to lead market research and utilize findings to inform product positioning.

• Strong cross-functional leadership and collaboration skills.

• Excellent project management and organizational skills.

• Yondr is currently unable to provide visa sponsorship.

🏝️ Benefits

• 100% paid medical coverage plan option for employees and access to over 15 plan types, including PPO, HMO, and HDHP.

• Dental, vision, and ancillary benefits such as short-term disability, long-term disability, and life insurance.

• Generous paid time off (PTO) to rest and recharge throughout the year.

• 12 weeks of paid parental leave.

• One week of paid holiday break at the end of December for a company-wide closure, plus 11 additional nationally recognized holidays.

• 401(k) plan available.

• Preference for tech tools, including the option of a PC or Mac.

• Hybrid employees enjoy catered lunch twice a week.