Senior Product Marketing Manager – Life360 Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the go-to-market strategy for Life360’s advertising products and solutions across both Direct and Self-serve (SS) business lines — encompassing audience and data products to programmatic, CTV, online video, and native — including how each product is positioned, packaged, and commercialized.

• Develop messaging frameworks, positioning, and a category narrative that set Life360 Ads apart, ensuring consistency across all platforms, sellers, and presentations.

• Convert audience insights, identity, measurement, and household reach into compelling, straightforward value propositions for marketers and their agencies.

• Collaborate with Product Management to shape the product roadmap, define launch readiness, and ensure that our offerings are market-ready.

• Manage end-to-end launch plans for new advertising products and capabilities, coordinating efforts across Product, Engineering, Data Science, Partnerships, Sales, and Communication.

• Establish packaging and commercialization strategies in collaboration with Sales and Revenue teams.

• Create persuasive sales materials that facilitate deal closures — including one-sheets, pitch decks, case studies, FAQs, objection handling documents, and training resources — and ensure they are easily accessible and usable.

• Provide sales teams with market insights and competitive intelligence to ensure that representatives are well-prepared for every meeting.

• Conduct customer and market research to validate positioning, identify unmet needs, and inform product strategy.

• Define and track KPIs — along with qualitative market feedback — to assess the success of our products and identify areas for improvement.

⛳️ Requirements

• A minimum of 8 years of experience, particularly in B2B product marketing.

• Extensive experience in AdTech and/or MarTech, with practical knowledge of DSPs, SSPs, measurement, identity, targeting, attribution, and the overall programmatic ecosystem.

• A proven history of successfully launching technical advertising products and ensuring their adoption in the market.

• Strong understanding of programmatic advertising, Connected TV, online video, and native advertising, as well as audience and data products.

• Experience with Retail Media Networks (RMN), a background in Owned & Operated (O&O) publishing, and expertise in app publishing.

• Demonstrated capability to influence senior stakeholders and align cross-functional teams without direct oversight.

• Outstanding storytelling and communication skills — able to distill complex concepts into clear and concise messages.

🏝️ Benefits

• Competitive pay and benefits.

• Comprehensive medical, dental, vision, life, and disability insurance plans (100% coverage for employees).

• 401(k) plan that includes a company matching program.

• Mental Wellness Program & Employee Assistance Program (EAP) dedicated to mental well-being.

• Flexible PTO, with 13 company-wide days off throughout the year.

• Scheduled Winter and Summer weeklong synchronized company shutdowns.

• Opportunities for learning & development.

• Equipment, tools, and reimbursement support to create a productive remote work environment.

• Complimentary Life360 Platinum Membership for your preferred circle.

• Free Tile Products.