Senior Product Marketing Manager – Internal, Cloud Pentesting

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the comprehensive product marketing strategy, positioning, messaging, and launch plans for NodeZero Internal and Cloud Pentesting.

• Establish the portfolio narrative across internal networks, Active Directory and identity, AWS and Azure environments, Kubernetes, hybrid-cloud attack paths, and exposure-validation scenarios.

• Convert the “hack, fix, verify, repeat” operational model into compelling value propositions for security executives and practitioner teams.

• Craft persona-specific messaging and conversion pathways tailored for Enterprise, Mid-Market, and Commercial segments.

• Create annual and quarterly go-to-market (GTM) plans focused on pipeline generation, improving win rates, enhancing customer adoption, fostering expansion, and measurable risk mitigation.

• Lead the execution of product launches and significant capability releases from market insight and narrative development to enablement, campaign activation, and post-launch assessment.

• Produce technically credible proof-first content, including solution briefs, technical blogs, buyer’s guides, product pages, demo narratives, webinars, customer stories, analyst materials, and executive viewpoints.

• Develop an evidence library that encompasses production safety, agentless deployment, recurring testing, attack-path visibility, prioritized remediation, and one-click verification.

• Collaborate with Attack Research, Product, Engineering, and Customer Success teams to transform capabilities and customer outcomes into market-facing content.

• Maintain consistent messaging across product, corporate, demand generation, field, partner, and customer-oriented materials.

• Oversee technical enablement for account executives, SDRs, solutions engineers, customer success teams, and channel partners.

• Create sales plays, discovery guides, qualification frameworks, competitive responses, objection handling, battlecards, demo scripts, training, and certification materials.

• Differentiate autonomous pentesting from vulnerability scanning, breach and attack simulation, periodic manual pentesting, and point solutions.

• Link practitioner-level proof to executive outcomes such as diminished exposure, accelerated remediation, and defensible security assurance.

• Collaborate with Demand Generation, Field Marketing, Alliances, and Sales Operations on campaign-in-a-box initiatives and pipeline/revenue tracking.

• Establish feedback mechanisms to uncover friction in evaluation, onboarding, adoption, renewal, and expansion.

• Act as the market and customer advocate for the Internal and Cloud Pentesting portfolio.

• Work alongside Product Management and Engineering on launches, feature value, and roadmap alignment.

• Conduct interviews with customers, prospects, and the field.

• Keep abreast of developments in cloud security, identity security, exposure management, autonomous pentesting, CTEM, and offensive-security markets.

• Contribute to analyst briefings, industry events, customer advisory activities, and thought leadership initiatives.

• Define success metrics for launches, content, enablement, pipeline influence, competitive performance, adoption, and customer outcomes.

• Utilize Salesforce, product analytics, win/loss insights, and field feedback to assess performance and enhance GTM programs.

• Report on performance and areas of friction to marketing and revenue leadership.

• Develop scalable product marketing processes, templates, and operational rhythms.

• Report directly to the VP of Corporate & Product Marketing and collaborate across functions with Product, Engineering, Attack Research, Sales, Solutions Engineering, Customer Success, and channel teams.

⛳️ Requirements

• 8+ years of experience in B2B product marketing.

• Significant experience in launching and scaling complex technical products within a high-growth SaaS or cybersecurity company.

• Proven track record of owning product strategy, positioning, launches, content, enablement, and performance metrics across a product line or portfolio.

• Strong fluency in cybersecurity, including internal penetration testing, cloud security, identity and Active Directory, Kubernetes, hybrid environments, attack paths, and remediation validation.

• Capability to engage credibly with penetration testers, red-team members, cloud-security engineers, SecOps practitioners, product leaders, and CISOs.

• Outstanding written and verbal communication abilities.

• History of influencing cross-functional teams without direct authority and structuring ambiguous, greenfield projects.

• Experience in developing sales enablement programs that enhance field confidence, competitive win rates, and customer conversion.

• Ability to manage high-stakes launches, cross-functional lifecycles, and performance frameworks with a clear ROI perspective.

• Proficient in Salesforce, product analytics, and tools for measuring launch performance and pipeline attribution.

• Minimum 25Mbps consumer-grade broadband internet connection.

• Willingness to travel up to 20% for key launches, industry events, customer interviews, sales-team interactions, and internal offsites.

• Nice-to-have: experience as a penetration tester, security practitioner, solutions engineer, security architect, technical writer, or technical product marketer.

• Nice-to-have: familiarity with AWS, Azure, Kubernetes, Entra ID, Active Directory, vulnerability management, breach and attack simulation, or exposure management platforms.

• Nice-to-have: experience in marketing autonomous security, offensive security, cloud security, identity security, infrastructure security, or related enterprise cybersecurity products.

• Nice-to-have: account-based marketing experience targeting highly specific enterprise personas.

• Nice-to-have: experience in analyst relations, executive thought leadership, customer advisory programs, or major industry events.

🏝️ Benefits

• Equity package in the form of stock options for all full-time positions.

• Health, vision, and dental insurance for you and your family.

• Flexible vacation policy.

• Generous parental leave.

• Opportunities for career development.

• Remote-first work model.

• Inclusive culture.

• Collaborative and innovative work environment.