Senior Product Marketing Manager, Insurance

This is a fully remote position, open to applicants in United States.

📋 Description

• You will take charge of developing and continually refining Cresta’s positioning and messaging for the Insurance sector, converting our platform capabilities into distinct industry narratives that resonate with buyers, operators, and executives.

• You will assist in establishing Cresta as a thought leader within the Insurance industry, influencing market discussions on the future of AI-driven customer experience through strategic content, industry events, analyst engagement, and customer storytelling.

• You will create and maintain in-depth buyer personas, enhancing our internal comprehension of Insurance-specific challenges, priorities, and decision-making dynamics to ensure our messaging is relevant and instills confidence in deals.

• You will collaborate closely with product, sales, solutions, and marketing teams, acting as the glue that builds and executes Insurance-specific go-to-market strategies to accelerate pipeline and revenue growth.

• You will introduce new product capabilities and innovations to the market through an Insurance perspective, leading vertical launches and developing sales enablement and supporting materials necessary for driving adoption and impact.

• Your profound understanding of the factors influencing our successes and failures within the Insurance industry will enable you to provide a data-driven perspective to shape product roadmap priorities, refine our positioning, and optimize our vertical strategy over time.

• You thrive in a fast-paced environment, enjoy getting hands-on, and excel at tackling open-ended challenges, balancing strategic insights with practical execution to help Cresta succeed in the Insurance sector.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience.

• A minimum of 7 years of product marketing or solutions marketing experience, with extensive knowledge of the Insurance industry.

• Proven experience in managing cross-functional or cross-team projects.

• Exceptional communication skills and comfort in presenting in executive-level environments.

• Strong research skills and experience in producing data-driven market analysis.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage with plans tailored for you and your family.

• Flexible PTO allowing you to take the time you need, when you need it.

• Paid parental leave for all new parents welcoming a new child.

• Retirement savings plan to assist you in planning for the future.

• Remote work setup budget to help you establish an efficient home office.

• Monthly wellness and communication stipend to keep you connected and balanced.

• In-office meal program and commuter benefits provided for onsite employees.