Senior Product Marketing Manager – Gateway, Devices & Vertical Solutions

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the Go-to-Market Strategy for Gateway, Device, and Vertical solutions.

• Spearhead the positioning and messaging for NMI's Gateway product range across various device and vertical sectors, such as medical, unattended retail, parking, and other emerging fields.

• Establish clear, solution-oriented value propositions tailored for the buyers and operators in each vertical.

• Craft unique narratives that highlight why NMI stands out as the preferred payments partner within each vertical.

• Collaborate with Product Management to influence roadmap decisions by leveraging insights from vertical markets and competitive intelligence.

• Oversee comprehensive go-to-market execution for new Gateway features, devices, and enhancements tailored to specific verticals.

• Work cross-functionally with product, sales, corporate marketing, and channel marketing teams to ensure successful launch execution.

• Develop launch plans, enablement tools, customer-facing messaging, and internal readiness initiatives that align with each vertical's priorities.

• Facilitate adoption and revenue growth by aligning messaging with onboarding, documentation, and operator experiences in each vertical.

• Conduct market research to track trends in device commerce, unattended retail, vertical-specific regulations, and payment application monetization.

• Analyze market research to keep tabs on competitors and refine NMI's differentiation strategy.

• Present NMI's Gateway, device, and vertical solutions to sales teams, internal and external stakeholders, and represent NMI at trade shows.

⛳️ Requirements

• 5-8+ years of B2B product marketing experience in payments, fintech, device/hardware-enabled commerce, or vertical SaaS.

• Direct experience in marketing payment gateways, devices, or unattended/vertical solutions (e.g., unattended retail, kiosks, vending, parking, medical, or similar sectors).

• Strong capability to translate technical or device functionalities into solution-oriented, outcome-based messaging for non-technical operators and buyers.

• Proven track record of successfully leading cross-functional product and device launches.

• Ability to transition a product's narrative from being feature and specification-focused to solution and outcome-oriented, while engaging sales and channel teams in that transition.

• Experience in supporting both direct sales and channel/reseller (ISO) go-to-market strategies.

• Comfortable and effective in presenting live to sales teams, prospects, and internal/external stakeholders, including at trade shows, conferences, and analyst briefings.

• Utilizes AI tools as an integral part of daily Product Marketing Management tasks (research, content creation, competitive analysis, enablement production), rather than as an occasional supplement.

• Excellent storytelling, messaging, speaking, and content development abilities.

• Bachelor's degree in Marketing or a related field; an MBA is a plus.

🏝️ Benefits

• Annual bonus scheme based on individual and company performance.

• Annual salary ranging from £75,000 to £100,000.

• 25 days of vacation each year (+ bank holidays + an additional day for each year of service, up to a maximum of 30 days).

• Workplace pension scheme.

• Private medical insurance available after 30 days of employment.

• 7 hours per day, totaling 35 hours per week.

• A remote-first culture.

• Excellent work-life balance supported by our Flexi-time policy.

• Family-friendly policies, including Enhanced Maternity and Paternity Pay and Shared Parental Leave.

• Opportunities for professional development with an allocated company training budget.

• Bike2Work Scheme.

• Lifeworks, an Employee Assistance Programme providing wellbeing, family, and financial support services.

• Strong commitment to employee wellbeing, including mental health first aiders.

• Employee referral scheme with generous financial rewards.

• Bonusly colleague reward scheme.