Senior Product Marketing Manager – Consumer Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead targeted engagement initiatives for Services and RFN users across primary growth channels, including email, push notifications, and in-product messaging, to enhance retention and engagement throughout the user journey.

• Assess campaign performance and collaborate with Growth Science and Operations teams to monitor, analyze, and act upon results.

• Refine recurring user journeys, audience segmentation, feature utilization, and retargeting campaigns to foster repeated engagements with high-intent users.

• Oversee the development, execution, and continuous optimization of growth experiments and campaigns utilizing A/B testing, segmentation, and analytics.

• Collaborate with Marketing Technology and Operations teams to establish new marketing capabilities, behavioral signals, and channel optimizations that will enhance engagement and revenue.

• Formulate and implement cross-sell strategies to boost awareness and engagement within the Services and RFN verticals, creating experimentation plans to achieve revenue objectives and executing across key growth channels.

• Work alongside in-house creative design teams to develop top-tier marketing campaigns, partnering with PMM leads to integrate key value propositions and ensure consistent brand messaging across growth channels.

• Initiate audience expansion experiments to broaden reach by enhancing channel opt-in and improving campaign effectiveness.

• Collaborate with Product and Engineering teams to establish engagement loops and promote feature adoption.

• Exhibit strong organizational and interpersonal skills—set priorities, solve problems, multitask, and operate independently in a rapidly evolving environment.

• Utilize AI tools and emerging technologies to improve consumer insights, marketing strategies, and campaign effectiveness.

⛳️ Requirements

• 7-10 years of experience in growth marketing, lifecycle marketing, or similar roles.

• Demonstrated experience in building and optimizing lifecycle programs across owned and operated channels (i.e., email, in-product).

• Experience in developing cross-sell or multi-vertical growth strategies that yield measurable business impact.

• Practical experience with marketing platforms (i.e., Braze) for managing campaign execution, creating audience segmentation, and developing new behavioral signals.

• Strong analytical and strategic thinking abilities.

• Must be adept at analyzing campaign performance, deriving insights from data, and applying them to real-world execution and optimization.

• Experience with audience expansion strategies, including enhancing marketing opt-ins or broadening reach through growth experimentation.

• Proven ability to manage performance monitoring across a large portfolio of campaigns, with a focus on action and continual optimization.

• Exceptional organizational, project management, cross-functional collaboration, and prioritization skills in dynamic, fast-paced environments.

• Strong communication skills to effectively summarize complex concepts for an executive audience.

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent practical experience).

• Experience with, or a keen interest in, applying AI solutions in growth marketing.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage.

• 15 days of paid time off (accrual begins on the date of hire and increases after 2+ years of tenure).

• 12 paid holidays, plus one floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness subsidy.

• Reimbursement for work-from-home expenses.

• Flexible spending account.

• 401(k) retirement savings plan.

• Employee stock purchase plan.