Senior Product Marketing Manager

📋 Description

• Take ownership of the go-to-market (GTM) strategy and execution for essential products, features, or verticals, including launches, releases, and initiatives for market expansion.

• Create and enhance product positioning and messaging that effectively conveys the unique value to target customers.

• Conduct customer, market, and competitive research to inform overall strategy, messaging, and product direction.

• Define and refine customer personas and journeys to guide segmentation, targeting, and the development of campaigns.

• Collaborate with demand generation to design and support campaigns aimed at driving pipeline, with increasing responsibility for strategy and performance.

• Spearhead and support account-based marketing (ABM) initiatives for high-value accounts in close coordination with the Sales team.

• Establish and monitor key performance indicators (KPIs) such as pipeline contribution, conversion rates, and adoption, utilizing insights to optimize GTM activities.

• Work cross-functionally with Product and Sales teams to ensure alignment on priorities, messaging, and execution plans.

• Lead efforts in sales enablement by developing impactful tools such as pitch decks, battlecards, and solution narratives.

⛳️ Requirements

• 7 to 10 years of marketing experience, with a strong emphasis on product marketing within a B2B or SaaS context.

• Demonstrated experience in owning and executing GTM strategies for product launches and feature releases.

• Significant experience with ABM and demand generation, collaborating closely with Sales to drive pipeline growth.

• In-depth understanding of customer research, segmentation, and competitive positioning.

• Proven ability to translate complex technical concepts into clear and compelling messaging.

• Experience in creating sales enablement content and supporting revenue-generating teams.

• Proficient in marketing automation, CRM, and analytics tools (HubSpot preferred).

• Strong strategic thinking abilities combined with a hands-on execution approach.

• Exceptional skills in cross-functional collaboration and communication.

• Highly organized with the capability to manage multiple priorities in a fast-paced environment.

• Bachelor's degree in Marketing, Business, Communications, or a related field.

🏝️ Benefits

• 12% target annual bonus.

• Eligible for stock options.