Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee qualitative and quantitative research initiatives to gain insights into operator requirements, product-market alignment, and pricing willingness across various segments.

• Execute comprehensive customer interviews, surveys, and competitive assessments to produce actionable insights.

• Create and sustain competitive intelligence tools, including battlecards and frameworks for market positioning.

• Assist in defining and implementing the go-to-market (GTM) strategy for Yelp Host growth, focusing on expansion into new verticals.

• Formulate pricing, packaging, and promotional tactics that enhance acquisition, monthly recurring revenue (MRR) growth, and customer retention.

• Develop and uphold sales enablement resources that equip inbound and outbound sales teams to successfully close deals.

• Collaborate with product and engineering teams to ensure that significant feature launches are supported by appropriate positioning, customer communications, and enablement resources.

⛳️ Requirements

• A minimum of 5 years of experience in product marketing or a similar role within a B2B SaaS or technology setting.

• Demonstrated success in conducting customer research (qualitative interviews, surveys, focus groups) and converting insights into actionable GTM strategies.

• Experience in crafting GTM strategies for new products or market segments in a B2B SaaS context, including ideal customer profile (ICP) definition, messaging, and launch execution.

• Strong analytical thinking.

• AI-focused working style.

• Exceptional written and verbal communication abilities.

• Bonus: experience in marketing AI products with voice or conversational interfaces, or relevant emerging-tech product marketing within an early-stage company or as part of a 0→1 product in a larger organization.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage.

• 15 days of paid time off (PTO), accruing from the date of hire and increasing after 2 or more years of service.

• 12 paid holidays, plus one floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness subsidy.

• Reimbursement for work-from-home expenses.

• Flexible spending account.

• 401(k) retirement savings plan.

• Employee stock purchase plan.