Senior Product Marketing Manager

📋 Description

• Take charge of the product marketing strategy for essential segments of Arc XP’s platform and AI-driven features.

• Spearhead the comprehensive go-to-market strategy for new products and significant enhancements.

• Manage product positioning, messaging, GTM launches, and sales enablement in close collaboration with Product, Sales, and Marketing teams.

• Establish messaging and enablement for intricate buying groups that encompass technical, business, and executive stakeholders.

• Act as the representative voice of the market and our customers.

• Work closely with Product and Engineering leadership to convert customer needs into compelling product narratives.

• Promote operational excellence by developing scalable processes and best practices.

• Coordinate with Demand Generation, Brand, Content, and Growth teams to weave product messaging into marketing campaigns.

• Set and monitor success metrics for product launches and GTM initiatives.

⛳️ Requirements

• Over 8 years of experience in product marketing, including leadership roles within enterprise B2B SaaS environments.

• Familiarity with AI-driven or platform-centric B2B SaaS products.

• Preferred domain and industry expertise in media and media technology.

• 2-3 years of experience mentoring or managing product marketers while contributing to high-performing teams in dynamic growth settings.

• Demonstrated ability to convert intricate technical features into business-oriented messaging for varied audiences.

• Proven track record in developing GTM strategies, launching new products, and achieving measurable awareness, adoption, or pipeline growth.

• Comfortable working across functions with Sales, Partners, Customer Success, Product, and Engineering teams.

• Exceptional communication skills, with the ability to articulate marketing goals/results at team, executive, and company levels.

• Capable of adapting to shifting deadlines, emerging requirements, policy changes, and the various nuances of product development.

• Proficient in operating at a strategic level to identify new market opportunities and evaluate product-market fit while also executing tactically to ensure project success.

• A clear thinker and communicator with strong written and verbal communication skills.

• A proven problem solver, skilled at identifying the core of an issue.

• Well-organized and process-oriented, with a demonstrated ability to handle multiple projects simultaneously.

• Bachelor's Degree is required, preferably in a technical field.

• A graduate or MBA degree is preferred but not mandatory.

🏝️ Benefits

• Competitive medical, dental, and vision insurance coverage.

• Company-sponsored pension plan and 401(k) match.

• Three weeks of vacation and up to three weeks of paid sick leave.

• Nine paid holidays and two personal days.

• 20 weeks of paid parental leave for any new parent.

• Comprehensive mental health resources.

• Backup care and caregiver concierge services.

• Gender-affirming services.

• Pet insurance options.

• Complimentary Post digital subscription.

• Leadership and career development programs.