Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and consistently evaluate core positioning across IRM, DLP, AI Governance, and employee monitoring.

• Develop persona and buyer-journey frameworks, validating them against closed-won and closed-lost data.

• Manage the sales enablement stack, which includes onboarding presentations, demo scripts, objection-handling guides, and pricing/packaging narratives.

• Create and maintain competitive battlecards for Forcepoint, Microsoft Purview, ActivTrak, and others.

• Equip sales teams with up-to-date win/loss insights.

• Collaborate with Product to translate the roadmap into go-to-market narratives, launch plans, and sales-facing materials.

• Conduct and synthesize win/loss and churn interviews to refine messaging and inform the roadmap.

• Lead the creative production function.

• Oversee an AI-first content creator and establish systems for efficient content production by a lean team.

• Influence how the market discusses insider risk in the era of AI.

⛳️ Requirements

• Minimum of 8 years in product marketing.

• At least 3 years in B2B cybersecurity or a related enterprise SaaS environment.

• Demonstrated ownership of positioning within a multi-category or category-creation setting.

• Proven experience in developing sales enablement materials utilized by sales teams.

• Proficiency in competitive intelligence and the ability to transform win/loss data into more effective messaging.

• Experience in managing creative or content-focused talent.

• A genuine interest in AI-driven production workflows.

• Strong writing skills, which will be evaluated directly.

• Experience with analyst relations, such as with Gartner or Forrester.

• All candidates must undergo reference and background checks.

🏝️ Benefits

• Competitive salary.

• Unlimited paid time off.

• Comprehensive health benefits.

• 401(k) plan with a company matching program.

• Opportunities for career advancement and professional development.

• Company-issued laptop, with the choice between Mac or PC.

• Flexible remote work options.

• A collaborative and forward-thinking team environment.

• Reasonable accommodations for individuals with disabilities.