Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the entire go-to-market strategy for the Personnel and Coaching product categories.

• Manage market analysis, competitive landscape, and customer insights within professional, collegiate, and international sports organizations.

• Direct category and competitive positioning, differentiation strategies, and messaging frameworks.

• Convert complex analytics into clear, actionable outcomes for customers.

• Strategically plan and implement high-priority product launches and initiatives at the category level.

• Activate multi-channel marketing campaigns from initial insights to final execution.

• Develop and sustain enablement materials, including playbooks, battlecards, and training resources for Sales and Customer Success teams.

• Leverage Customer.io to engage with customers, promoting adoption and retention.

• Define and monitor KPIs related to adoption, product launch performance, and campaign success.

• Analyze performance results and translate them into actionable recommendations for Product and GTM stakeholders.

• Establish and maintain AI-driven workflows that support both individual and team processes.

• Collaborate with GTM teams and Executive leadership to foster growth and enhance adoption.

⛳️ Requirements

• Minimum of 5 years of product marketing experience, with senior responsibilities in go-to-market strategy.

• Demonstrated experience in B2B SaaS, particularly in analytics, business intelligence, or data-driven platforms.

• Experience catering to global markets and diverse customer personas.

• Proven capability to lead strategic initiatives and execute tactically in a dynamic environment.

• Strong project management abilities, with experience leading cross-functional projects across Product, Sales, Customer Success, and Product Success teams.

• Responsible utilization of AI tools, with a focus on security, privacy, and validation of AI-generated outputs.

• Preferred background in the sports, athletics, or performance technology sector.

• Familiarity with tools such as Gong, Customer.io, Gainsight, Omni, ProdPad, or Notion is preferred.

• Hands-on experience with design software like Figma or Photoshop is preferred.

🏝️ Benefits

• Equity

• Bonus

• Commitment to equal employment opportunity and affirmative action.

• Reasonable accommodations available during the hiring process.

• Opportunity to influence go-to-market strategy and enhance career growth and long-term financial security.