Director, Product Marketing – Business Suite

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Act as the strategic hub for Veracross's Business Office suite, which encompasses Fintech and Insurtech solutions

• Determine the prioritization of campaigns, establish core messaging, and plan launch schedules

• Lead global demand generation teams in transforming strategy into a cohesive calendar

• Manage the go-to-market strategy for key Business Office, Fintech, and Insurtech launches from positioning to post-launch performance assessment

• Develop and sustain go-to-market playbooks that align Product, Sales, and Marketing

• Establish yourself as the internal specialist on K–12 private school financial operations, covering accounting, tuition, compliance, and risk management

• Execute competitive and market analysis within the EdTech, Fintech, and Insurtech sectors

• Recognize opportunities for differentiation

• Collaborate with Product Management to prioritize roadmap investments in accordance with market needs and customer insights

• Articulate and refine the core narrative for the Business Office suite aimed at CFOs, business officers, and heads of school

• Ensure consistent messaging across campaigns, sales discussions, product launches, and executive communications

• Work alongside content, design, and demand generation teams on web copy, videos, case studies, and presentations

• Create sales enablement materials such as pitch decks, competitive briefs, battlecards, demo scripts, and FAQs

• Team up with marketing and revenue teams on campaigns that build awareness and pipeline

• Evaluate performance, analyze funnel impact, and refine messaging and campaign strategies to enhance conversion rates

• Mentor product marketing managers, including those beyond the direct reporting structure

• Set the benchmark for product marketing at Veracross and cultivate the skills of less experienced product marketers

• Transform customer and market insights into effective positioning, launch strategies, and enablement tools that foster adoption and growth

⛳️ Requirements

• Over 8 years of experience in Product Marketing within EdTech, Fintech, SaaS, or similar B2B technology, including management of go-to-market strategies for a diverse product portfolio

• Proven ability to define campaign strategies and messaging frameworks that serve as a foundation for other teams and functions

• Outstanding communication skills, capable of simplifying complex products into engaging narratives for both technical and non-technical audiences

• Experience in cross-functional collaboration with Sales, Product, Customer Success, and Marketing, including aligning teams without formal authority

• Analytical and data-oriented mindset

• Strong project management skills

• Ability to operate autonomously as an individual contributor

• Natural inclination to mentor and develop fellow marketers, even without a formal reporting relationship

• Background in school financial systems, accounting, tuition management, insurance, or payments (preferred)

• Familiarity with ERP, SIS, or CRM platforms (preferred)

• Experience with product-led growth (PLG) strategies and lifecycle marketing (preferred)

• Solid understanding of K–12 education systems and private/independent school business operations (preferred)

🏝️ Benefits

• 3 weeks of vacation annually

• 14 paid holidays each year (including the week off between Christmas and New Year's Eve)

• 56 hours of paid sick leave per year

• Medical, Dental & Vision coverage (Blue Cross Blue Shield & EyeMed)

• Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits

• Performance-based bonus

• Flexible, remote-first working environment

• Opportunities for professional advancement

• Inclusive culture with a strong sense of belonging

• Consideration and respect as standard practice

• Support for all team members to achieve their full potential