Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate strategies and initiatives for the Accounting Channel to enhance both acquisition and retention.

• Implement go-to-market strategies that are in line with business objectives and customer challenges.

• Gain in-depth knowledge of the product and understand customer workflows thoroughly.

• Collaborate with Product teams to impact the roadmap and development of features.

• Advocate for accountants and convert customer insights into effective messaging and programs.

• Drive audience segmentation, positioning, and messaging efforts.

• Craft unique product narratives for go-to-market initiatives.

• Oversee the go-to-market strategy and execution for accounting-channel acquisition, retention, and enablement.

• Take ownership of go-to-market leadership, aligning cross-functional stakeholders, securing resources, and facilitating launches.

• Manage comprehensive projects across highly matrixed teams.

• Collaborate with Sales to provide enablement content, tools, and processes.

• Conduct competitive analysis, market research, and customer advocacy initiatives.

• Work alongside Product, Support, Sales, Customer Success, Brand, Growth, Creative, and Legal teams.

• Achieve business metrics and influence stakeholders across functions.

⛳️ Requirements

• Over 8 years of professional experience in Product Marketing or a closely related field, including direct experience at the Senior Product Marketing Manager level.

• Demonstrated experience in B2B SaaS and/or fintech.

• Preferred experience with companies targeting accounting and finance professionals or financial operations software.

• Proven history of successful product and feature launches, encompassing positioning, messaging, and go-to-market strategy.

• Experience in supporting channel sales or indirect distribution strategies.

• Familiarity with creating enablement tools for sales teams working through partners, advisors, or professional firms.

• Experience in conducting market research, competitive analysis, and customer segmentation.

• Strong strategic and analytical thinking abilities.

• Capable of collaborating with market research and analytics teams.

• Ability to work cross-functionally and influence others without direct authority.

• Excellent written and verbal communication skills.

• Experience in developing sales enablement tools and presenting to leadership.

• Proven track record of managing complex projects from start to finish in a highly matrixed environment.

• Candidates must have authorization to work in the United States without necessitating visa sponsorship, now or in the future.

🏝️ Benefits

• Comprehensive medical, dental, and vision plans (100% employee coverage with HMO, PPO, or HDHP options).

• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.

• Life insurance coverage.

• Long-term and short-term disability coverage.

• Employee Assistance Program (EAP).

• More than 11 observed holidays.

• Wellness days offered.

• Flexible time off policy.

• 401(k) retirement savings plan.

• Employee Stock Purchase Program with discounts for employees.

• Wellness and fitness initiatives available.

• Employee recognition and referral programs.

• Flexible spending and health savings accounts.

• Paid holidays included.

• Competitive benefits package provided.