Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the market strategy for Attendance Plus.

• Manage the positioning and messaging for the Attendance Plus product line.

• Transform research on chronic absenteeism and district challenges into a compelling value proposition.

• Develop expertise on attendance and chronic absenteeism markets, funding formulas, budget cycles, purchasing dynamics, trends, and competitive landscape.

• Collaborate with the Attendance product and leadership teams on pricing, packaging, and segmentation strategies.

• Identify high-potential market segments, use cases, and opportunities for growth.

• Create strategies to effectively target identified segments.

• Lead go-to-market plans for upcoming capabilities on the roadmap.

• Assess launch investments based on the strategic significance of each release.

• Set launch objectives and metrics for success.

• Analyze performance through metrics such as adoption rates, customer feedback, field insights, and market reactions.

• Convert win/loss analysis and customer research into actionable product, positioning, and market insights.

• Collaborate with Sales Enablement to assist Sales and Customer Success teams.

• Produce competitive battlecards, tailored messaging for buyers, ROI framing, and strategies for handling objections.

• Equip Sales and Customer Success teams to effectively communicate new capabilities and competitive advantages.

• Foster alignment across Product, Sales, Customer Success, Marketing, and leadership teams.

• Identify strategic risks and opportunities while providing clear recommendations.

• Attend industry events and conferences to engage with customers, prospects, and the education community.

⛳️ Requirements

• Minimum of 8 years of product marketing experience.

• Significant ownership of strategy, positioning, and go-to-market for a specific product or business line.

• Proven success in rapidly scaling a new product line through complex expansion efforts, reaching new buyers within existing accounts.

• Ability to gain executive sponsorship while fostering adoption among frontline stakeholders.

• Demonstrated history of leveraging customer, market, and competitive insights to guide product or business decisions.

• Strong storytelling abilities and excellent written communication skills.

• Skill in translating complex customer challenges and product features into straightforward, differentiated narratives.

• Experience with win/loss analysis and customer research.

• Capability to convert qualitative insights into clear recommendations.

• Genuine interest in the chronic absenteeism issue and a commitment to becoming an internal expert on the subject.

• Willingness to travel to industry events and conferences, approximately 20% of the time.

• Applicants must reside in the United States.

🏝️ Benefits

• Employer-covered health insurance (including dependent coverage).

• An employer-matched 401K retirement savings plan from day one.

• Paid parental leave.

• Stock options.

• Health and wellness reimbursements.

• Paid time off that increases each year.

• 15 paid holidays, including your birthday.

• Fully remote work opportunities.

• Provision of tools and equipment for a home office.