Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the comprehensive launch planning and execution for new product features, clinical service offerings, additional business lines, and enhancements to patient experiences.

• Act as the advocate for the patient by conducting quantitative and qualitative research among key patient demographics.

• Incorporate patient insights into marketing, clinical, and product strategies.

• Develop and maintain a thorough understanding of patient demographics, the mental health care sector, and the competitive landscape.

• Formulate positioning and go-to-market strategies.

• Collaborate with Product, Clinical, Creative, Operations, and Marketing teams to enhance patient journeys.

• Create materials intended for patients, including emails, website updates, help articles, and educational resources.

• Monitor and evaluate patient engagement, brand awareness, and service adoption metrics.

• Utilize data-driven insights to guide go-to-market priorities.

• Report directly to the Director of Product Marketing.

• Contribute to the development and scaling of the patient product marketing function.

⛳️ Requirements

• 4–6+ years of experience in product marketing or consumer marketing roles.

• Ideally, experience within health tech and/or rapidly growing consumer technology companies.

• In-depth knowledge of go-to-market strategy, product positioning, and messaging development.

• Strong skills in both quantitative and qualitative market and audience research.

• Capability to represent the patient perspective throughout the organization.

• Outstanding storytelling and communication abilities.

• Proficiency in simplifying complex topics into clear, consumer-friendly messages.

• Proven experience using AI tools for audience and content insights, content creation, and workflow optimization.

• Strong analytical skills and the ability to synthesize data to enhance marketing effectiveness.

• Capacity to navigate cross-functional teams and manage various priorities.

• A bachelor's degree is required.

• Must be authorized to work in the U.S.; visa sponsorship or transfer requirements will be addressed during the application process.

🏝️ Benefits

• Medical, dental, and vision insurance effective from day 1 of employment.

• 401K with matching contributions.

• Generous paid time off (PTO) plus paid holidays.

• Paid parental leave.

• Opportunities for learning and professional development through the Learning team.

• Focus on team well-being.

• A collaborative work environment.

• A diverse and experienced team.