Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the go-to-market strategy for EDR/Threat Protection and other designated product lines.

• Create value propositions and positioning that are specifically tailored to target markets, buyer personas, and vertical/compliance needs.

• Perform competitive analysis across EDR/XDR, endpoint security, and other relevant product lines.

• Convert technical capabilities into unique customer-facing messaging and business value propositions.

• Maintain an up-to-date understanding of SonicWall SonicSentry to aid in cross-sell messaging and portfolio alignment.

• Plan and oversee comprehensive product launches from start to finish.

• Collaborate with cross-functional stakeholders, including product, engineering, sales, and support teams.

• Create sales enablement materials such as pitch decks, battlecards, objection handling guides, competitive analyses, and training resources.

• Generate thought leadership and demand-generation content, including blogs, whitepapers, eBooks, videos, and web content.

• Manage the marketing strategy and success metrics for the Technology Alliance Partner Program.

• Cultivate relationships with alliance partners and facilitate joint go-to-market activities and co-selling efforts.

• Gather customer and partner insights through market research, segmentation, persona development, interviews, and internal metrics.

• Identify market opportunities, compliance needs, and emerging threats.

• Define and monitor success metrics for product launches, campaigns, and the partner program.

• Test, evaluate, and enhance messaging, campaigns, and enablement materials.

⛳️ Requirements

• 6-8 years of experience in product marketing, with significant time spent at a B2B security or technical software organization.

• Strong preference for experience with EDR/endpoint security, threat protection, or network security.

• Proven ownership of go-to-market strategy and execution for at least one product line or service offering, from launch through its lifecycle.

• In-depth knowledge of EDR/XDR, endpoint threat protection, firewalls, Zero Trust, and SASE.

• Familiarity with managed security services (MSS) is advantageous.

• Exceptional written and verbal communication skills.

• Capability to translate complex technical concepts into business-focused value propositions.

• Demonstrated ability to independently create sales enablement content, including pitch decks, battlecards, and training materials.

• Strong analytical and business acumen; comfortable utilizing data to prioritize initiatives and assess marketing effectiveness.

• Ability to manage multiple priorities and lead projects to completion within cross-functional teams without direct authority.

• Willingness to travel for customer, prospect, and partner visits.

• Bachelor’s degree in Marketing, Business, Engineering, or a related field is required.

• 6-8+ years of pertinent product marketing experience.

🏝️ Benefits

• Equal opportunity employer.

• Diverse work environment.

• Active security solutions serving over 100 countries.